The New Photography Platform LENSPIRE from ZEISS

German manufacturer ZEISS has unveiled their new photography platform, LENSPIRE, created to help users learn about photography and share ideas with one another. LENSPIRE will be broken down into six different categories of content: Photographic Genres, Spotlight, Ambassadors, Gear, Know-How and Live, with hopes that the platform will enable users to communicate directly with ZEISS-experts. Read the press release below for full details.

Oberkochen, 29 September 2015 – ZEISS proudly presents its new online-platform LENSPIRE. Photographers and interested users can learn about photography, exchange ideas and, most importantly, educate themselves.

Product reviews, background reports and an open dialogue – It’s all there on the new photography platform from ZEISS. “With LENSPIRE, we are pursuing an educational approach by emphasizing a professional dialogue and direct contact between ZEISS-experts and the user as well as between the users themselves,” says Nicole Balle, the Marketing Manager for the Americas at ZEISS. They will receive up-to-date information on using the products and can engage in discussions while they inspire and motivate each other. The focus is on the theme “photography as a passion.”

On LENSPIRE, there are six different categories with content to explore: Photographic Genres, Spotlight, Ambassadors, Gear, Know-How and Live. “It’s important to us to not only explain different applications, but also to present our ambassadors as mentors and to help users take advantage of their expertise,” says Balle. LENSPIRE is intended to be a continuously improving platform for ideas and inspiration in the area of photography. “With LENSPIRE, we are setting new standards and are engaging with our target groups as equals. We would like to have an open dialog with our users,” explains Dr. Simone Zaha, the Senior Director, Marketing & Communications in the Consumer Optics business group at ZEISS.


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