Ricoh Imaging Introduces The Ultimate Family Camera

Denver, Colorado February 9, 2015 – Building on their legacy of durable SLR cameras, Ricoh Imaging Americas Corporation is pleased to announce the launch of the PENTAX K-S2 featuring a 20 megapixel AA Filter-less CMOS sensor with Prime MII image processing engine. The PENTAX K-S2 offers high image quality and functionality, ensuring consistent and compelling results shot to shot. The camera’s weather-resistant body, built-in Wi-Fi and NFC sharing component make it a perfect companion for active families and those who simply enjoy life’s adventures. The standard kit includes the newly designed, ultra-sleek, Retractable Standard Zoom lens that measures less than 1.5 inches in height when retracted, making it one of the smallest DSLR camera kits on the market.

The new PENTAX K-S2 combines a compact, lightweight body with many advanced features including PENTAX’s award winning weather-resistant design, in-body shake reduction, as well as SAFOX X AF system ensuring fast and accurate autofocusing even in challenging situations such as low light, action, and adverse weather conditions. Various viewing angles are achieved with the vari-angle 3.0 inch LCD, 921K dots (RGB+White), and Air Gapless Construction. With the all-new Self Shot Assist users can capture the perfect “selfie”. The K-S2 camera’s vari-angle LCD monitor and 2nd shutter release button assist you in conveniently capturing the best self-shot.

Sharing favorite images with friends and family is made easy with built-in Wi-Fi and built-in NFC module. Along with the dedicated app, “Image Sync”, available for no additional cost in the Android and iOS stores you can seamlessly remotely operate the camera, transfer images and share images from your camera to your favorite social networks. Connecting your camera to your smartphone or tablet is made simple with built-in Near Field Communication (NFC); just bring the K-S2 in to close proximity of the target device for pairing.

The Clarity Enhancement feature, introduced with the K-S2, adds more realistic texture impression to your imagery. This technology covers broader and more gradual tone changes of the subject since it was originally developed to reproduce the images that best match the whole screen on a display device. Clarity Enhancement is applied automatically on Advanced HDR and also user-selectable for most still images on the setting menu. “The PENTAX K-S2 takes the best of all our innovations and combines them into the ultimate family DSLR,” says Jim Malcolm, President of Ricoh Imaging America Corporation. “The K-S2 has everything to capture the active family, including PENTAX legendary quality, compactness, weather resistance, and built in Wi-Fi to easily share with family and friends. We are fulfilling our promise to deliver the highest quality and innovation imaging products.”

Included in the PENTAX K-S2 kit is the newly developed, retractable standard zoom HD DA 18-55mm lens. Experience improved convenience and better performance with this ultra thin lens complete with multi-layer HD coating, built-in DC monitor and 7 rounded aperture diaphragm blades for capturing beautiful Bokeh. This PENTAX-DA L 18-50mm F4-5.6 WR lens is ultra-thin and matches perfectly with the compact body of K-S2.

The K-S2 will be available in 3 standard colors: black, white, and graphite with an orange accent. RICOH IMAGING is also pleased to announce additional color collections for its new PENTAX K-S2 digital SLR camera. The PENTAX K-S2 offers a choice of seven color options in two outdoor-themed collections: three in the Nature Collection; Forest Green, Desert Beige, and Stone Gray as well as four in the Sports Collection: White and Lime, Black and Pink, White with a Racing Stripe, and Black with a Racing Stripe.

Pricing and Availability

The PENTAX K-S2 kit including a new retractable standard zoom lens will be available in standard colors at retailers nationwide and at in March 2015 for a suggested retail price of $799.95. Color collections will be available in April.

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