Phase One and ALPA of Switzerland Announce Alliance

COPENHAGEN and ZÜRICH, September 16th, 2014 — Phase One A/S and ALPA Capaul & Weber Ltd. have agreed to enter into a long-term strategic and cooperative alliance in the development and marketing of premium products for the world’s most demanding fine art photographers.

Shortly, Phase One and ALPA plan to launch a new A-series camera system that builds on the products and technologies from both industry leaders. The A-series represents a pioneering development in the market for compact solutions offering full frame medium format image quality, and is expected to be a category-defining product.

ALPA co-owner, Ursula Capaul welcomes the new alliance, “We are thrilled to bring the best of ALPA compact products together with Phase One to create exciting new solutions for the world’s fine art photographers.”

“We have long dreamed of making solutions for photographers seeking more compact medium format systems,” said Thomas Weber, co-owner of ALPA. “By joining together with Phase One in our new Fine Art Camera System Alliance, we can now achieve this dream.”

Henrik O. Håkonsson, CEO and President of Phase One adds, “ALPA is world renowned for its Swiss style mechanical precision and overall excellence. Now, allied with Phase One’s market-leading digital imaging products, together we can create compact high-quality products unlike anything on the market today. We look forward to delighting the world’s most demanding fine art photographers with a whole new class of exciting products.”

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