Sony Debuts Ultra-Compact α5100

New mirrorless camera features remarkable AF speed and tracking, 24 MP APS-C size sensor, BIONZ X™ processor and more

SAN DIEGO, Aug. 17, 2014 – Sony Electronics has today introduced the stylish new ?5100 camera, a new model packing pro-quality AF performance and image quality into a portable, lightweight package. The speedy new camera (model ILCE-5100) features the same Fast Hybrid AF system as the acclaimed ?6000 model, which allows it to acquire focus in as little... Read more

Ricoh Imaging releases K-3 Prestige Edition

This illustrious version of the award-winning K-3 will be available in a limited quantity making this special edition highly sought after

Denver, Colorado July 23, 2014 In keeping with its tradition of excellence and the new standard of performance, RICOH IMAGING AMERICAS CORPORATION is proud to announce the launch of the PENTAX K-3 Prestige Edition. The K-3 Prestige is a special-edition model of the original PENTAX K-3, the flagship of the K-mount digital SLR camera series. It comes... Read more

Kenko Tokina USA, Inc. Introduces New Hoya EVO ANTISTATIC Series

The professional photographic filters employ a newly developed coating to repel dust.

Huntington Beach, CA. – (July 22, 2014) – Kenko Tokina USA, Inc. is proud to introduce the new Hoya EVO ANTISTATIC series of professional photographic filters. Hoya engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters... Read more

Sigma Launches “Test Shoot: Try Before You Buy” Consumer Loaner Program

Consumers offered five-day test drive with the dp2 Quattro camera

RONKONKOMA, N.Y. — July 1, 2014 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines oflenses, cameras and flashes, today announced the launch of the new “Try Before You Buy” loaner program that offers consumers the opportunity to test a dp2 Quattro... Read more

Apple Halts Future Development Of Apple Aperture—Creates Migration Path For New OS X Photos App

Apple will focus on the new OS X Photos app that is set to ship next year.

This morning, reports began circulating that Apple was “killing Aperture.” The company’s statement below confirms that there will be no future development of Aperture, and Apple will focus on the new OS X Photos app that is set to ship next year. From Apple: “With the introduction of the new Photos app and iCloud Photo Library, enabling... Read more

Nikon Announces D810

With extreme resolution, powerful video features and enhanced performance, the new Nikon D810 is the essential asset for pro photo and video applications

MELVILLE, NY (June 26, 2014 at 12:01 A.M. EDT) Today, Nikon Inc. announced the D810, the next benchmark in D-SLR image quality for professional photographers and cinematographers. The D810 features a brand-new 36.3-megapixel, full-frame FX-format sensor without an optical low pass filter (OLPF) for extreme resolution and staggering dynamic range. Bolstered... Read more

Court Approves The Sale Of Tamrac Brand And Assets To Gura Gear

Tamrac entered Chapter 11 bankruptcy protection in early 2014

OGDEN, UT (June 18, 2014) – GuraGear, LLC, makers of innovative carrying solutions for discerning creative professionals has agreed to acquire the brand and assets of Tamrac, Inc. The U.S. Bankruptcy Court approved the sale through the Chapter 11, Section 363 Sale of Assets process. Tamrac entered Chapter 11 bankruptcy protection in early 2014 and... Read more

Panasonic Announces LUMIX DMC-FZ1000

One-inch, high sensitivity MOS sensor and 16x optical zoom for the ultimate picture quality

NEWARK, NJ (June 12, 2014) – Panasonic announced today the new LUMIX DMC-FZ1000 (FZ1000) — the world’s first digital compact camera to offer 4K video recording capability. The FZ1000 boasts a one-inch, High Sensitivity MOS Sensor and 4K video recording capability. The latest member of the popular LUMIX FZ series, the FZ1000 will be available... Read more

Tokina AT-X 70-200mm F/4 PRO FX VCM-S lens

Tokina’s new AT-X 70-200mm lens is designed for digital cameras with full sized-sensors as well as APS-C (DX) sensors

Kenko Tokina USA, Inc. is pleased to announce the new Tokina AT-X 70-200mm F/4 PRO FX VCM-S lens featuring a new Vibration Correction Module and ring-shaped ultrasonic style auto-focus motor. This lens is designed for digital cameras with full sized sensors as well as APS-C (DX) sensors. The Tokina AT-X 70-200mm lens is the first lens with Tokina’s... Read more