Ricoh Introduces Theta S

The S is capable of 14MP 360-degree still images thanks to its two 12MP 1/2.3″ sensors

Ricoh has introduced the newest version of its Theta 360° camera that captures 360° spherical stills and videos of the scenes surrounding the user. The Theta S features a new, larger sensor that can deliver nearly 14MP still images and 1080/30p video (as well as live streaming), along with faster f/2.0 lenses (there’s a lens on each side of the... Read more

Tamron Announces Two Fast SP Prime Lenses For Photographers

First to debut: two fast, fixed focal standard lenses packed with exceptional features that deliver ultimate performance for photographers

Tamron has announced two new prime lenses for full-frame DSLRs. The SP 35mm f/1.8 Di VC USD (Model F012) and the SP 45mm f/1.8 Di VC USD (Model F013) both feature close focusing (7.9 and 11.4 inches respectively), all new cosmetic appearance and integral VC (Vibration Compensation) image stabilization. Either makes an ideal “normal” lens for a professional... Read more

Canon Announces New Camera, Lens; Develops New Optical Technology

In addition to the EOS M3 Digital Camera and Canon EF35mm f/1.4L II USM Lens, Canon U.S.A. also announced new optical technology for use in camera lenses that corrects chromatic aberrations at an extremely high level to achieve superb imaging performance.

Canon U.S.A. has announced two new products, the Canon EOS M3 Digital Camera and Canon EF35mm f/1.4L II USM Lens, and the development of new optical technology, Blue Spectrum Refractive Optics. Read the full press releases below for more information. CANON U.S.A. WELCOMES THE NEWEST MEMBER OF THE EOS FAMILY – THE EOS M3 DIGITAL CAMERA The Power... Read more
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Kenko Tokina Debuts New Hoya HD3 Series of Professional Photographic Filters

Designed for Extreme Environmental Conditions; 4X Stronger than Standard Optical Glass; 800% Harder Coatings than Previous Generations

Huntington Beach, CA – August 18, 2015 – Kenko Tokina USA, Inc. is proud to introduce the new Hoya HD3 series of professional photographic filters. The HD3 UV and Circular Polarizer filters give photographers the ability to capture high-quality images in extreme settings without loss of color balance, contrast, or clarity due to adverse environmental... Read more

Nikon Announces Three New NIKKOR Lenses

The new AF-S NIKKOR 24-70mm f/2.8E ED VR lens offers improved versatility and image quality to one of Nikon’s most iconic lenses. The AF-S NIKKOR 200-500mm f/5.6E ED VR is a super-telephoto zoom lens that gives both FX and DX-format shooters the power to reach great lengths, packed into a compact and lightweight body. For those looking for an affordable and lightweight prime lens, the AF-S NIKKOR 24mm f/1.8G ED is the latest in Nikon’s popular f/1.8 prime series of lenses.

MELVILLE, NY (August 4, 2015) – Today, Nikon Inc. announced three exciting new NIKKOR lenses for professional and enthusiast photographers. The new AF-S NIKKOR 24-70mm f/2.8E ED VR is the evolution of one of Nikon’s most popular pro lenses, improving upon its versatility and image quality. Nikon has also announced two additional new lens options,... Read more

Flickr Announces New Flickr Pro Membership

New Flickr Pro offers better analytics, Adobe discount and more.

Today, Flickr announced the brand-new Flickr Pro Membership for both existing and new members. The membership brings back the Pro Badge, offers improved analytics on photos, an ad-free experience and includes a 20% discount on Adobe Creative Cloud Photography plan for one year. Learn more about it from the company’s blog post below: Over the... Read more

Panasonic Announces Four New Imaging Products

New products include the LUMIX DMC-FZ300, the LUMIX DMC-GX8 and LEICA DG 200-800mm (35mm Equiv.) Zoom Lens and LUMIX G 25 mm/F1.7 Single Focal Length Lens

Panasonic has announced four new imaging products: the LUMIX DMC-FZ300 features a splash/dust-proof rugged design, 24x powerful optical zoom with full range F2.8 aperture, and 4K photo and 4K video recording; the LUMIX DMC-GX8 with Dual I.S. (image stabilizer) and unprecedented picture quality and 4K video/photo capabilities; and LEICA DG 200-800mm... Read more

Sigma Corporation Announces Pricing and Availability of 24-35mm F2 DG HSM Art Lens

Market’s first F2 full-frame zoom available in late July for $999

RONKONKOMA, NY — July 16, 2015 – Sigma Corporation of America, a leading DSLR lens and camera manufacturer, today announced that the new Sigma 24-35mm F2 DG HSM Art lens will become available in late July for the street price of $999. The 24-35mm F2 DG HSM Art lens is the market’s first full-frame zoom that allows photographers to carry one... Read more

Lensbaby Announces New Creative Mobile Kit

Mobile Photographers Now Have Even More Options to Get Creative While “On the Go”

PORTLAND, OR–(Marketwired – Jul 7, 2015) – Lensbaby, providing creative effects lenses to photographers that ignite their creativity and expand their unique visions of the world, today announced a new Creative Mobile Kit inspired by the success of their core products and responding to customer demand to provide more lenses for mobile... Read more

DxO's New DSLR-Quality Camera Attaches Directly To iPhone

The pocket-sized DxO ONE features a 20.2 MP 1-inch sensor and a high-end f/1.8 lens

San Francisco, California and Paris, France—June 18, 2015 — DxO, a world leader in digital imaging technologies, today introduced the DxO ONE, a revolutionary camera that delivers DSLR image quality in an extremely compact size. At 3.8 oz (108 g) and 2.65” (6.9 cm) tall, the DxO ONE is so small that it easily fits in a pocket, yet it features... Read more