Sony Announces a9 Camera: Features And First Impressions Video Review

The new mirrorless camera has many specs that are unmatched in pro photography today
Sony a9 camera
Sony has just announced the a9, a mirrorless camera with many specs that are unmatched in other pro cameras today. Its feature list puts it in direct competition with the top-end offerings from Nikon and Canon, clearly by design. With a custom Sony 24MP sensor, fast processing times and a huge buffer, the a9 can shoot 20 fps for up to 362 JPEG or 241... Read more

Fujifilm Introduces Two Fujinon GF Lenses For Medium-Format GFX 50S

The FUJINON GF110mmF2 R LM WR and GF23mmF4 R LM WR ultra-high-resolution optics are designed for optimization with the mirrorless GFX 50S system
Fujifilm Fujinon GF lenses
Fujifilm FUJINON GF110mmF2 R LM WR Fujifilm has announced a pair of new ultra-high-resolution GF lenses for the medium-format GFX 50S that was introduced in January of this year. The FUJINON GF110mmF2 R LM WR and GF23mmF4 R LM WR lenses are designed for optimization with the mirrorless GFX 50S, which features a 43.8 x 32.9mm, 51.4-megapixel CMOS sensor,... Read more

Panasonic Announces LUMIX DC-ZS70 Camera

The camera is the latest addition to the Panasonic “Travel Zoom” ZS series, with an upgraded 20.3-megapixel sensor and a Leica 30x optical zoom lens
Panasonic Lumix DC-ZS70
The latest addition to Panasonic’s “Travel Zoom” ZS series is the LUMIX DC-ZS70 camera, with an upgraded 20.3-megapixel sensor and an ultra-wide-angle 24mm 30x optical zoom LEICA DC VARIO-ELMAR lens (24-720mm in 35mm equivalency). The pocket-sized camera features 4K video/photo capability, with a 3-inch 1,040K-dot tiltable rear monitor. Among... Read more

DJI Grows The Line With The Phantom 4 Advanced

This upgrade of the original Phantom 4 provides photographers and videographers with a more powerful camera and more precise controls
DJI Phantom 4 Advanced drone
DJI has announced the addition of the Phantom 4 Advanced to the lineup, providing photographers and videographers with a more powerful camera and more precise control functions. The new model is an update of the original Phantom 4, with a new 1-inch, 20-megapixel sensor and a mechanical shutter to capture more creative aerial compositions. The Phantom... Read more

Polaroid Updates Photo Studio Kit And Accessories

The new gear is designed to make working with light simpler for enthusiast photographers
Polaroid lighting accessories
Polaroid digital flash umbrella mount kit Enthusiast photographers might be interested in Polaroid’s update to its photo studio kit and accessories, designed to make shaping light a simpler proposition. The Digital Flash Umbrella Mount Kit includes two 6-foot air-cushioned light stands, plus two attachable umbrellas with white interiors and a removable... Read more

Nikon Introduces D7500 DSLR

The new DX-format DSLR includes many of the same features as the powerful flagship D500 but at a lower price point
Nikon D7500 DSLR
Nikon is bringing the power of its flagship D500 DSLR at a lower price point to enthusiast photographers with the introduction of the DX-format D7500. The APS-C camera packs a host of advanced features into its lightweight monocoque body, at around $700 less than the price of the D500.   The new D7500 shares with the DX-format APS-C D500 the... Read more

Elinchrom Introduces Versatile Deep Umbrellas

The new collection replaces the Varistar series, providing a quality lighting solution at an affordable price
Elinchrom umbrellas
Elinchrom has introduced the Deep Umbrellas collection, an update to the popular Varistar Umbrellas series. The new line offers photographers a quality lighting solution at affordable pricing. Available in White, Silver and Translucent, the umbrellas come in two sizes, 41 inches and 49 inches. Here are a few highlights: A deep shape provides an even... Read more

Western Digital Offers First Portable SSD

With My Passport SSD, the company adds solid-state technology to its portable storage device series, with transfer speeds up to 515 MB/s
Western Digital has added solid-state storage to its line of portable storage devices with My Passport SSD. The fastest My Passport drive, to date, it’s designed for creatives, transferring image files and other media at speeds of up to 515 MB/s using USB Type-C. Enclosed in a shock-resistant case, the compact drive can withstand drops of up to 6.5... Read more

Zeiss Adds Batis 2.8/135 To The Series

The compact telephoto represents the first 135mm autofocus focal length for Sony’s mirrorless E-mount camera system
Zeiss Batis 2.8/135
Zeiss has announced the addition of the Batis 2.8/135 to the family, representing the first 135mm autofocus focal length designed for Sony’s full-frame mirrorless E-mount camera system. The new compact, lightweight lens joins the 2.8/18, 2/25 and 1.8/85 focal lengths in the Batis line. Featuring a built-in optical image stabilizer to prevent the effects... Read more

Canon Announces PowerShot SX730 HS Camera, EF-S 35mm F/2.8 Macro IS STM Lens

The compact 20.3-megapixel camera is an update to the SX720, while the new lens is the widest-angle macro optic in the EF-S series
Canon PowerShot SX730 HS
Canon has introduced two new imaging solutions for photographers, the PowerShot SX730 HS camera and the EF-S 35mm F/2.8 Macro IS STM lens. The pocket-sized PowerShot SX730 HS camera is an update to the SX720, featuring a 20.3-megapixel CMOS sensor, Canon’s DIGIC 6 processor and a 40x Optical Zoom lens (equivalent to 24-960mm) with Zoom Framing Assist.... Read more

YI Technology Introduces YI 4K+ Action Camera

The new VR-grade camera captures 4K video at 60 fps, doubling the competition’s 30 fps frame rate
YI Technology YI 4K+ Action Camera
YI Technology has announced the new YI 4K+ Action Camera, a virtual-reality (VR) camera that can capture Ultra HD 4K video at 60 fps—a first—which doubles the GoPro HERO5’s 30 frame rate. The new camera updates the popular YI 4K, packing a lot technology into its small form factor. Among its features is a 12-megapixel image sensor; 2.19-inch Retina... Read more

Alien Skin Software Updates Exposure X2

The popular RAW photo editor receives a number of new features, including an Advanced Layers Update, new presets and expanded workflow options
Alien Skin Software Exposure X2
Alien Skin Software has announced an update to its popular RAW photo editor, Exposure X2. With the new advanced layering tools, photographers will be able to stack effects, copy and paste layers, individually turn layers on and off, and apply layers to multiple images. A number of presets have been added, as well—vintage presets for rich platinum... Read more
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