Transcend Introduces New 500S And 300S SD And microSD Cards

Transcend releases new storage solutions especially for 4K video and mobile apps
If you’re in need of upgrading your memory cards, Transcend has recently announced the new 500S and 300S series of SD and microSD cards. With capacities of up to 512 GB and transfer speeds of up to 95 MB/s, these new offerings promise to be high-performance solutions for the growing storage needs of today’s creative professionals. The gold... Read more

broncolor Gen NEXT Contest For Young Photographers Opens On March 28

Photographers aged 18-30 years get the chance to be the new Gen NEXT ambassadors
Heads up, young and talented photographers! Broncolor is set to open the Gen NEXT contest on March 28 in search of the next batch of Gen NEXT ambassadors. Photographers aged 18-30 years are eligible to share their best and most inspiring work for this competition. Now on its fifth year, broncolor has partnered with SanDisk and G-Technology to award... Read more

New Sekonic Flashmate L-308X-U Is A Versatile And Affordable Light Meter

Sekonic rolls out a new light meter for both photographers and cinematographers
Heads up to photographers and cinematography in need of a new light meter. Sekonic has recently launched the new Sekonic Flashmate L-308X-U, touted as the most versatile and affordable light meter for both still photography and video projects. Sekonic’s latest light meter comes in the same compact and intuitive form of the earlier L-308S-U and... Read more

Sony a7 III—The Basic Model

Sony's a7 III, the "basic model" is loaded with features from their more expensive models and priced for those upgrading.
It took about three years of a relentless release schedule, bringing unprecedented features to market (like silent shooting), and two flagships—a7R III and the a9—for Sony to refocus on making the “basic model.” And, what they mean by that is the entry-level Alpha Series has been upgraded with specs from more expensive models and priced at $2,000... Read more

Sony Unveils New Guide Number 60 HVL-F60RM Flash

Sony's new HVL-F60RM Flash brings high-flash output, continuous performance and advanced wireless control
Sony has recently announced the launch of the HVL-F60RM Flash, a new flagship addition with guide number 60 geared to address the needs of the growing number of Sony α system photographers. According to Sony, this new digital imaging product offers “high-power flash output, reliable continuous performance and advanced control features with... Read more

Panasonic Introduces New LEICA DG VARIO-ELMARIT 50-200mm F2.8-4.0 ASPH Telephoto Zoom Lens

The new telephoto zoom lens is the third in Panasonic's LEICA DG VARIO-ELMARIT F2.8-4.0 Series
Panasonic has recently unveiled a new telephoto zoom lens, the compact LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4.0 ASPH, which is the third lens in its LEICA DG VARIO-ELMARIT F2.8-4.0 Series. It comes equipped with Panasonic’s Nano Surface Coating technology that reduces ghosting and flaring, and a rugged dustproof/splash-proof design that can... Read more

Canon Speedlite 470EX-AI Is The World’s First Flash With Auto Intelligent Bounce

Canon offers an advanced flash system for entry-level and enthusiast photographers
To help beginners learn the ropes of flash photography, Canon has recently introduced the Canon Speedlite 470EX-AI Flash, a new flash system specially designed for entry-level and enthusiast photographers. This unique flash boasts of an Auto Intelligent (AI) Bounce technology, which automatically and intelligently indicates the best bounce angle to... Read more

Canon Expands Entry-Level Offerings With EOS M50 And EOS Rebel T7

Canon adds some outstanding choices to their entry-level lineup
Beginners who are looking into upgrading from their smartphone cameras to entry-level interchangeable-lens cameras have two new outstanding options to consider. Canon has recently expanded its lineup of digital cameras with the EOS M50 and the EOS Rebel T7. The EOS M50 Interchangeable Lens Camera is the first in the EOS M-series to come with 4K video... Read more

Sony a7 III Breaks $2000 Barrier, Brings New Features

The refresh to the a7-line brings new features, functions and arrives at a price point that's perfect for wedding and other photographers.
Against the backdrop of the WPPI wedding and portrait show, Sony unveiled the new a7 III, an update to their now-long-running a7 camera line. At a live press event, the company talked about their sensors, and how they have helped Sony develop a loyal following of photographers and videographers. The new a7 III, which the company referred to as the “basic... Read more

Tamron Announces 70-210mm F/4 Telephoto Zoom Lens, Upcoming Sony Mount Lenses

Tamron's new zoom lenses are geared for outdoor photographers and Sony full-frame mirrorless cameras
Tamron has recently made two big announcements especially relevant to outdoor photographers and mirrorless camera users. First, they introduced the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Next, they revealed plans to improve and expand their roster of lenses for Sony full-frame mirrorless cameras... Read more