Sigma Announces 70mm F2.8 DG MACRO Art Lens Availability And Pricing

The first prime macro lens in the Sigma Art Line will be initially available for Canon mount
Attention, macro photographers! For those looking to upgrade their glass, Sigma has announced the availability of its 70mm F2.8 DG MACRO Art Lens for the Canon mount by the end of May. It’s the first prime macro lens to be included in the Sigma Art Line, promising to deliver stunning resolution, precise focusing, and incredible clarity, along... Read more

Fujifilm Adds The Stylish X-T100 To Its X Series Mirrorless Lineup

Along with its sleek design and eye-catching colors, the new X-T100 is packed with a collection of impressive features
Fujifilm fans seeking to upgrade their gear have some great reasons to set their eyes on the new Fujifilm X-T100. The new compact interchangeable lens camera is the latest in the roster of the highly successful X Series mirrorless cameras. Along with its sleek design and eye-catching colors (Black, Dark Silver, and Champagne Gold), the new X-T100 is... Read more

Registration For This Year’s Adobe MAX Is Now Open

Adobe's yearly gathering for creatives is set for October 15 - 17 in Los Angeles
Missed last year’s Adobe MAX? You can plan ahead and get your conference pass for this year’s event at early bird rates, as registration is now officially open. Dubbed as the biggest gathering for creatives, Adobe MAX is also not to be missed for those interested in Adobe’s latest innovations, breaking news and keynotes from creative... Read more

Panasonic Introduces LUMIX TS7 Geared For The Outdoors

Panasonic's latest rugged compact camera comes with LVF, Wi-Fi® and 4K Video and 4K Photo
Joining Panasonic’s rugged LUMIX TS Series is the new 20.4-megapixel LUMIX TS7, designed especially for outdoor imaging. Lightweight, tough and a reliable shooting companion for virtually all conditions and locations, this camera boasts of being waterproof up to 102 feet, dust-proof, freeze-proof to 14 degrees F, shock-proof to 6.6 feet and pressure-resistant... Read more

Adorama To Celebrate Creative Storytelling Community With INSPIRE Event Series

Adorama celebrates creative storytelling with a conference-festival event series
Are you a visual storyteller or content creative looking for inspiration to improve your craft? In celebration of creative storytelling and the growing community of visual communicators, Adorama is set to bring the Adorama INSPIRE event series rolling from June 25 to July 1 in New York City. The brand new, week-long event will bring together some key... Read more

Tamron Launches 28-75mm F/2.8 Di III RXD For Full-Frame Sony Mirrorless Cameras

Tamron brings a new high-speed, high-performance zoom lens for full-frame Sony mirrorless cameras
Tamron has great news for Sony photographers looking for a superb zoom lens for their full-frame mirrorless cameras. The new 28-75mm F/2.8 Di III RXD (Model A036) is a high-speed standard zoom lens for the Sony E-mount that promises to deliver outstanding image quality and beautiful background bokeh made possible by the fast maximum aperture of ƒ/2.8.... Read more

SKB Introduces All New Roto Rolling Racks

SKB overhauls their standard rolling cases with a new and innovative design.
Looking for durable and specialized storage solutions for transporting your precious equipment? Now would be a great time to check out SKB’s newly launched Roto Rolling Rack. The all-new cases now come with an innovative design that incorporates a convenient one-touch pull handle and back lid mounted wheels for easy transport. They also stack... Read more

Capture One 11.1 Brings Enhanced Workflow And User Experience

Capture One 11.1 update brings new Resource Hub, expanded camera support and improved workflow
Phase One has just announced the feature release of its popular RAW conversion and image editing software. Capture One 11.1 features an enhanced user experience with its new support platform, as well as some functionality improvements for faster and smoother workflow. It also comes with support for 11 new cameras and 10 new lenses, a new in-app portal... Read more

Tamron USA To Kick Off All-New Workshop Tour

Tamron promises to bring a unique workshop experience to dozens of U.S. locations
Here’s something that photographers of all skill levels should definitely make sure not to miss. Tamron USA is all set for its all-new workshop series, beginning in Providence, Rhode Island, at the end of April. Tamron Tours Presents promises to bring a unique workshop experience to a dozen of locations across the country, each event to be... Read more

Fujifilm Announces New Telephoto Lens For GFX Medium-Format Mirrorless System

The latest telephoto offering for the FUJIFILM GFX system is a weather-resistant lens with excellent imaging performance
Today, Fujifilm has introduced the FUJINON GF250mm F4 R LM OIS WR, a new addition to the roster of telephoto lenses for the FUJIFILM GFX 50S medium-format mirrorless camera system. With 16 lenses in 10 groups, this telephoto offering promises excellent color reproduction, three-dimensional image quality, ultra-high resolution and rich bokeh. The new... Read more