Canon Announces EOS 5D Mark IV Camera

Canon's longest running camera models gets an update with the 5D Mark IV.
Canon EOS 5D Mark IV press
Canon’s 5D is one of the longest-running camera models in the company’s history. The original 5D landed more than a decade ago and it’s been updated every few years since the launch. This, the fourth iteration of the 5D (not counting the high-resolution versions), increases the sensor size and gives the camera the latest DIGIC processor,... Read more

Stella Pro 10000c Is Light & Motion’s New Handheld LED Light

Light & Motion offers a HMI Replacement that fits into the palm of your hand.

Stella Pro 10000c
LED lights have made a number of strides in the last couple of years. From panels to strobes and hand held lights, the LED light is changing how photographers work in the studio and the field. Light & Motion is continuing their investment in LED with the new Stella Pro 10000c, a handheld LED light. Check out the full press release below for more... Read more

Nikon Unveils New Entry-Level D3400 And 4 New Lens

Nikon has announced the new Nikon D3400 for the enthusiast photographer, along with a brace of new lenses. We’ll be reviewing this camera and these lenses as soon as they’re available. Particularly interesting for aspiring photographers is the Guide Mode, which provides in-camera tutorials on settings and features. The Nikon D3400 also features Nikon’s SnapBridge Read more…

Nikon has announced the new Nikon D3400 for the enthusiast photographer, along with a brace of new lenses. We’ll be reviewing this camera and these lenses as soon as they’re available. Particularly interesting for aspiring photographers is the Guide Mode, which provides in-camera tutorials on settings and features. The Nikon D3400 also features... Read more

New Company FZeros Launches 25mm Cine Lens

FZeros is a Taiwanese company jumping into the market with their cine their 25mm T/0.95 MF cine lens.
FZeros lens
New lens companies seem to appear and disappear from the camera world every few months. Some offer cheap knock offs of lens you already know and like. Others try to offer niche lens that may only attract a few buyers. For now, the new Taiwanese company, FZeros, appears to be going the niche route with their interesting and very fast 25mm T/0.95 manual... Read more

Rokinon Announces And Releases First Auto Focus Lens

The new 50mm F1.4 AF Full Frame lens is Rokinon's first auto focus lens and was made for the Sony E-mount system.
The new Rokinon 50mm F1.4 AF Full Frame lens for Sony E-mount cameras is the first autofocus lens manufactured by the Korean company. It’s part of a growing trend of smaller lens manufacturers creating their first AF lenses for Sony’s E-mount system. Earlier this year, Samyang also introduced their first AF for E-mounts. It’ll be... Read more

Serif Releases Update Notes For Affinity Photo Before Fall Release

The updated Affinity Photo adds a number of new updates and preps for the upcoming Windows version.

Affinity Photo screenshot
Serif has updated their Affinity Photo image editing app with a number of new features. Version 1.5 will be available in early fall with improved HDR merge, tone mapping and new ways to edit 360-degree images, which are growing in popularity. The company is also developing a Windows version which is currently in a free public beta. For more details... Read more

Nikon Nikkor AF-S 105mm f/1.4 ED Lens Announced

Nikon Announces Nikkor AF-S 105mm f/1.4 ED Lens
Nikon has taken the wraps off a new Nikkor AF-S Nikor 105mm f/1.4 ED lens. The perfect choice for Nikon portrait and event photographers, the lens features extra-low dispersion glass and the company’s Nano Crystal Coat technology for low levels of chromatic aberration, fringing and flare. The lens uses the company’s Silent Wave Motor for... Read more

Royal Group International Debuts New Lenses and Flashes

The lenses include fisheyes and a new telephoto.
Royal Group International is releasing a number of new products including new lenses and flashes. The lenses including an 8mm aspherical ultra fisheye lens and an 85mm telephoto lens, both are come in Nikon and Canon mounts. They are also releasing a line of Opteka fisheye lenses. These include the The 7.5mm F/8 DG HD Fisheye, 9mm F/8 DG HD Fisheye... Read more

Moose Peterson Partners With MindShift Gear For New Camera Bags

MindShift's Moose Peterson line of camera bags were made in a partnership with the outdoor photographer
Moose Peterson camera bag
In a partnership with nature and wildlife photographer, Moose Peterson, MindShift Gear is (re)newing his namesake bag lines. Originally, Peterson created a line of bags in the 1990s with function called “Moose Ears” that allowed outdoor photographers to access their gear quickly while also providing dust and water protection. How the “Moose Ears”... Read more

First Schneider Kreuznach ‘Blue Ring’ Lenses Announced By Phase One

Phase One’s new Schneider Kreuznach ‘Blue Ring’ lenses feature fullfFrame sensor coverage and improved precision.
Phase One Schneider Kreuznach
Phase One’s two new Schneider Kreuznach ‘Blue Ring’ lenses are designed for the XF system (that of the 50 and 100MP cameras). The Blue Rings are the first zoom lenses in the series. The new lenses are the Schneider Kreuznach 40-80mm LS F4.0-5.6 and the Schneider Kreuznach 75-150mm LS F4.0-5.6. Both are optimized for Phase One’s full frame (53.7... Read more

Hasselblad and DJI Create 50MP Medium-Format Drone Bundle

The DJI M600 drone comes bundled with the Hasselblad A5D aerial camera.
DJI-Hasselblad-M600
Drones and drone photography have become increasingly popular over the last couple of years. For the most part the photography has been relegated to whatever action cam could be strapped to a drone. Drone maker, DJI, and camera manufacturer, Hasselblad, might be changing that with their new drone-camera bundle. The bundle features DJI’s industrial... Read more

Phottix Announces New Spartan Beauty Dish

The new dish comes in 20-inch and 28-inch sizes, is collapsible and features a removable central diffuser.

Phottix-Spartan-Dish
The newest beauty dish/softbox from Phoenix, the Spartan, features collapsible, flexible rods and comes in 20-inch or 28-inch sizes. The central diffuser is removable, while a second diffuser can be attached directly in front of the light source. The dish features an eight-sided formation, and an egg-crate grid. The two sizes will be available for... Read more
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