Tokina Announces New 85mm Prime Lens: The Tokina ATX-M 85mm F1.8 FE Lens

The new Tokina atx-m 85mm f/1.8 FE lens is designed for full-frame Sony E-mount mirrorless cameras
The new Tokina atx-m 85mm f/1.8 FE prime lens Earlier today, Tokina released a new telephoto prime: The atx-m 85mm f/1.8 FE lens, which is designed to be compatible with full-frame Sony E-mount mirrorless cameras. It’s also the first lens in Tokina’s atx-m mirrorless lens series, which will be compatible with multiple lens mounts and sensor formats. You... Read more

Hasselblad Launches New 45mm F4 Lens: XCD 4/45p

It’s the company’s lightest digital medium-format autofocus lens
Hasselblad’s new 45mm f/4 Lens, the XCD 4/45P lens Hasselblad has launched its latest lens for its medium-format system: The XCD 4/45P. According to the company, the lens is designed to be portable and very lightweight. In fact, Hasselblad says it’s the most lightweight and compact lens in the XCD system, weighing only 0.7 .lbs and measuring just... Read more

Nikon Unveils D780 DSLR, Two Lenses And COOLPIX P950

The new full-frame DSLR is an update to the popular Nikon D750
The new D780 full-frame DSLR with the AF-S NIKKOR 24-120mm f/4G ED VR kit lens In the past year and a half, Nikon has aggressively promoted its Z-line of full-frame mirrorless system. However, the company made its name producing SLRs, and is still introducing new models. Case in point: Today they announced the new D780 full-frame DSLR, which is an updated... Read more
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Canon Officially Announces 20.1-Megapixel EOS-1D X Mark III DSLR

The company has updated a host of features on the new flagship
Canon’s new 20.1-Megapixel EOS-1D X Mark III DSLR with the EF 24-70mm f/2.8 L II USM zoom Last October, Canon made a development announcement of its new flagship DSLR, the EOS-1D X Mark III, which provided some details, but didn’t give us the complete picture of the new model. But early this past January, Canon officially launched the Canon... Read more

Phase One Updates Flagship Software: Capture One 20

Company says the popular photo-editing app is now better at reducing noise and sorting images
Phase One recently announced the latest version of its popular flagship photo-editing software: Capture One 20. The company says the enhancements and updates, which include a new numbering convention (which appears to be year based), was driven by user feedback in order to produce a powerful software suite that is “now more dynamic, more intuitive,... Read more

Black Friday Deals: For Photographers & Content Creators

Here’s a list of some of the deals we found for you on cameras, lenses and accessories
It’s that time of year again, when photographers and content creators look for great deals on cameras, lenses, software or accessories. If you’re looking to pick up some gear during this Black Friday 2019 week, check out the following list for rebates, sales, price drops and more. Digital Photo’s Black Friday 2019 Deals: Adobe: Now through... Read more

Olympus Adds Two New Lenses To Product Roadmap

The camera company identified the two new Micro Four Thirds zoom lenses it will add to its future product line up
Olympus has updated its lens roadmap with two new zoom lenses: The ED 12-45mm F4.0 PRO standard zoom lens and ED 100-400mm F5.0-6.3 IS super telephoto zoom lens. Today, Olympus announced it will be adding two new zooms to its M.Zuiko digital lens roadmap, which provides an overview of what new lenses the company will be producing for its mirrorless... Read more

Adobe Publishes Roadmap For Updates To Photoshop On The iPad App

New features include Subject Select and Cloud Documents
An example of the Select Subject feature, coming to Photoshop on the iPad app in December, 2019 In the fall of 2018, Adobe set the stage for telling the creative community and the world that Photoshop would soon be appearing on Apple iPads as a full-featured mobile app, one that would have “no compromises on power and performance or editing results.”... Read more

Sigma Introduces 24-70mm F2.8 DG DN Art Lens For Full-Frame Mirrorless Cameras

The new lens will be compatible with Sony E-mount and L-mount full-frame mirrorless models
Sigma’s new 24-70mm F2.8 DG DN Art lens Today, Sigma announces a new Art lens, the 24-70mm F2.8 DG DN Art lens, which is the second newly-designed Art zoom from Sigma, which follows the 14-24mm F2.8 DG DN Art zoom for mirrorless cameras. The new 24-70mm lens is a large-aperture standard zoom for full-frame mirrorless camera systems and is available... Read more

Adobe Announces New Photoshop Camera App, Details On Photoshop On The iPad And More

The new mobile photography app appears to be a computational-photo-based with AI intelligence
Two examples of Photoshop on the iPad Today, Adobe announced a slew of updates and upgrades to the apps in the Adobe Creative Cloud service, the company’s subscription-based set of online applications and services. Adobe said the new version of the Creative Cloud would include “faster and more powerful products spanning multiple surfaces.” For... Read more

Mavic Mini Is DJI’s Smallest And Most Lightweight Drone

Weighing less than 250 grams (around half a pound) also makes it a potentially safe drone, according to experts, says DJI
DJI’s new Mavic Mini Today, DJI, a market leader in producing drones, introduces the new Mavic Mini, which is the company’s smallest and most lightweight drone, weighing just 249 grams or a little over half a pound. Because it’s a drone targeted for consumers, its lightweight form factor makes it much more likely to be a safe drone, according... Read more

Olympus Unveils New OM-D E-M5 Mark III Mirrorless Camera

The new mirrorless model continues the company’s focus on models based on its Micro Four Thirds sensor
The new Olympus E-M5 Mark III There are various features I could write about on the new OM-D E-M5 Mark III mirrorless camera, but one of the most intriguing aspects of this camera has more to do with industry competition and whether a brand follows the pack. I found it fascinating that Olympus continues to buck the trend that most other camera manufacturers... Read more
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