Lensbaby Debuts Sweet 80 And Creative Bokeh Optics

New lens options for shooting portraits, landscapes and other compositions with creative bokeh effects
lenses
Lensbaby continues to expand its offerings for photographers, debuting two new optics—the Sweet 80 and Creative Bokeh—for shooting portraits, landscapes and other compositions using the lens maker’s creative bokeh effects. Available on its own ($199.95) or as a kit with the Composer Pro II ($379.95), the Sweet 80 is designed to create razor-sharp... Read more

Tenba Air Case Attaché Series Introduced

Six new cases for photographers and filmmakers, featuring hard case protection in a lightweight design
camera bags
We’re believers in the idea that there’s no single perfect bag or case, just different bags for different assignments. Tenba adds to the mix with the new Air Case Attaché series, part of its rugged Transport collection, featuring hard case protection in a lightweight design. There are six cases in the series—the Attaché 3220W, Attaché 2520W,... Read more

Profoto A1 Flash Announced

Billed as “the world’s smallest studio light” by the company, the A1 also represents its first on-camera flash
flash
The Profoto A1, billed as “the world’s smallest studio light” by the company, has been formally introduced. Representing Profoto’s first on-camera flash (though it works as a standalone flash, too), the 76Ws flash packs some power in its small form factor. Weighing 1.2 pounds, the A1’s rechargeable lithium-ion battery is designed to support... Read more

WD Introduces G-Technology G-DRIVE mobile SSD R-Series Storage Device

The portable storage solution for photographers and other creatives features USB-C connectivity and transfer speeds up to 560 MB/s in capacities up to 2 TB
SSD storage drive
Storing and backing up content has become more important than ever, as cameras increasingly can shoot more photos faster in addition to 4K video. Western Digital has introduced a new option, the G-Technology G-DRIVE mobile SSD R-Series. Among its features, the portable storage solution for photographers and other creatives supports USB-C (USB 3.1 Gen... Read more

Tamron Developing New 100-400mm F/4.5-6.3 Di VC USD Lens

The compact and lightweight ultra-telephoto zoom is designed for full-frame DSLRs
ultra-telephoto zoom lens
Tamron has announced development is underway for its new 100-400mm F/4.5-6.3 Di VC USD (Model A035) lens. Compact and lightweight at 39.3 ounces, the ultra-telephoto zoom is designed for full-frame Canon and Nikon DSLRs. Tamron says important areas of the lens barrel are constructed of a magnesium material that’s meant to “improve weight reduction,... Read more

Alien Skin To Launch Exposure X3

The nondestructive RAW image editor and organizer gets an update, with new features and a few improvements
image-editing software
Alien Skin is set to launch Exposure X3, the latest update to the nondestructive RAW image editor and organizer, with new features and a few improvements. Among them are new color and black-and-white toning adjustments, which can be viewed as side-by-side comparisons. You can see that view in these portraits by photographer Sue Bryce, a longtime Exposure... Read more

Sony Launches RX10 Mark IV—Live Coverage

A camera for the birds, literally, and it shoots 4K video, too
cameras
Today, at a press event in New York, Sony launched the RX10 Mark IV, a camera designed for the outdoors, with birders and travelers in mind. We’ll have more thoughts and impressions later today, but first, here’s what you need to know. The highlights: 4K video 0.3-second autofocus 315 focal-plane Phase Detection AF point, about 65% of the frame 24... Read more

Fujifilm Announces FUJINON GF45mmF2.8 R WR Lens, GF Lens Roadmap, GFX Camera Firmware Update

The new wide-angle GF lens is the sixth in the series, designed for the GFX medium-format mirrorless camera system
Fujifilm
Fujifilm has introduced the FUJINON GF45mmF2.8 R WR, the sixth lens in the series designed for the GFX medium-format mirrorless camera system, including the new GFX 50S. With its compact form factor, the new wide-angle GF lens is a great choice for street photography. The GF45mm has a 36mm focal-length equivalent (in 35mm terms). Among its features... Read more

Fujifilm Announces X-E3 Camera, FUJINON XF80mmF2.8R LM OIS WR Macro Lens

The ultra-compact rangefinder-style mirrorless features a 24.3-megapixel X-Trans CMOS III image sensor, while the new lens is the first 1.0x magnification mid-telephoto macro in the interchangeable-lens X Series
Fujifilm
Fujifilm has added a new camera and lens to the arsenal. The ultra-compact X-E3 rangefinder-style mirrorless camera features a 24.3-megapixel X-Trans CMOS III image sensor and X-Processor Pro high-speed image-processing engine, while the FUJINON XF80mmF2.8R LM OIS WR Macro is the first 1.0x magnification mid-telephoto macro in the X Series interchangeable-lens... Read more

Olympus OM-D E-M10 Mark III Announced

The interchangeable-lens compact features a new tilting touch-screen interface and shoots both stills and Ultra HD 4K video
Olympus OM-D E-M10 Mark III
Olympus announced a new addition to the OM-D series, the Olympus OM-D E-M10 Mark III, aimed at photographers looking to move beyond snapshot photography and experiment with lenses. Using the same TruePic VIII image processor as in the flagship OM-D E-M1 Mark II, the new compact features a 16-megapixel Live MOS sensor and 5-axis image stabilization,... Read more

Sony RX0 Camera For Multi-View Productions

Acclaimed RX image quality meets ultra-compact, waterproof design for multi-cam shoots
Sony RX0 camera
Sony’s new RX0 camera combines their acclaimed RX image quality with an ultra-compact, waterproof and robust design. Intended for multi-cam shoots, the RX0 offers entirely new imaging possibilities for today’s creators. Priced at $700 and shipping this October, the tiny box camera has an impressive feature list and is designed for the cinematographer,... Read more

Panasonic LUMIX GH5 Firmware Update 2.0

The update addresses the original missing feature set, but brings some unexpected (and welcomed) improvements, too
Panasonic LUMIX GH5
When Panasonic introduced the Lumix GH5, the company promised a few updates to the performance and operation via a firmware update. Today, that update has been announced, which brings the firmware to Version 2.0. Not only does it address the original missing feature set, but it also brings some unexpected (and welcomed) improvements as well. Panasonic... Read more
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