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Panasonic Announces Development Of Full-Frame Mirrorless Cameras
The company developing not one but two full-frame mirrorless cameras, plus new lenses and a new service and support program
By Staff
Panasonic Develops Two Models of Its First Full-Frame Mirrorless Camera Cologne, Germany (September 25, 2018)– Panasonic Corporation has developed two models of its first Digital Single Lens Mirrorless camera with a 35 mm full-frame image sensor, the LUMIX S1R and the S1. These models are equipped with the world's first*1 4K 60p video recording function and the Dual I.S. image stabilization system. As part of the LUMIX S series, Panasonic aims to release them on the global market early 2019. For 100 years since its founding, Panasonic has strived to help realize better lives for customers around the world by responding to their needs. Working on the concept of creating a new culture of photography for a digital age with digital cameras, in 2008 Panasonic released the LUMIX G1, the world's first*2 Digital Single Lens Mirrorless camera. Over the ten years since then, Panasonic has continued to lead the industry with product innovations, such as the world's first*3 camera supporting 4K video recording, and cameras equipped with the Dual I.S. (Image Stabilization) system, combining stabilization both inside the camera unit and the lens. In recent years, telecommunications lines have increased in speed while social media video-sharing has gained popularity and as a result, more and more people are enjoying a hybrid of photos and videos, widening the range of expression in content production. This new field prompted the need for a new type of camera that goes beyond the boundaries of traditional photos and videos. With this in mind, Panasonic adopted the concept, ‘Fuel the Photographers' Creative Vision’ to develop a Digital Single Lens Mirrorless camera with a strong focus on the expressive capabilities for both photos and videos. The company will bring these cameras to market as part of the LUMIX S series, striving to provide "specialized value" to customers desiring higher expressiveness. The cameras are user-friendly and offer a robust assortment of essential tools for professional photography and videography, as well as incorporate an entire array of Panasonic technology refined over a century. The latest innovations in Lumix S series also build on Panasonic’s ten years’ experience developing Digital Single Lens Mirrorless cameras, including digital technology such as image or signal processing, plus optical and heat dispersion technology and more. The combination of these capabilities will provide customers with new value for photography and videography. The key features of the newly developed cameras, the LUMIX S1R and the S1, are as follows. 1. Capabilities with high definition and high level of expression achieved with the newly-developed 35 mm full-frame image sensor and image processing engine. (Effective pixels: approximately 47M for the S1R and 24M for the S1) 2. World's first*1 support for 4K 60p video recording in a full-frame Digital Single Lens Mirrorless camera. 3. World's first*1 full-frame camera equipped with Dual I.S. (Image Stabilization), enabling handheld shots for dark or distant scenes that would previously have required a tripod or other equipment. 4. A double slot for XQD memory cards and SD memory cards, the first for Panasonic; and a rugged triaxial tilt LCD, emphasizing ease of use and supporting professional photography and videography. 5. Leica Camera's L-Mount, making it possible to use interchangeable lenses that meet the L-Mount specifications of the partners*4 Leica Camera and Sigma. Expressiveness is further enhanced by increasing options for interchangeable lenses. Panasonic will also expand its lineup of LUMIX S series compatible lenses, developing more than ten by 2020, including a 50 mm/F1.4 fixed-focus lens, 24-105 mm standard zoom lens, and 70-200 mm telephoto zoom lens. For the LUMIX G series of Micro Four Thirds Digital Single Lens Mirrorless cameras, Panasonic has started developing a LEICA DG VARIO-SUMMILUX 10-25 mm F1.7 lens that will achieve the world's first*5 zoom with maximum aperture of F1.7 for the entire range. In addition, Panasonic has announced the launch of LUMIX PRO, a service and support program for its LUMIX professionals. This program has been designed to ensure that professionals can receive service and repair benefits globally. Stay tuned for additional details on the October launch for the US market. The LUMIX GH5, G9, and GH5S high-end Digital Single Lens Mirrorless cameras that Panasonic released since 2017 have already gained a solid reputation among professionals and high-level amateurs across the world for the quality of their pictures and ability to capture the vitality and beauty of life. This success is owed to Panasonic's world-first*6 support for 4K 60p/50p video recording, and the world's fastest autofocus*7 function using the company's proprietary DFD (Depth From Defocus) technology. Panasonic will continue to provide new value to customers through the unique features of the compact, yet high-definition, LUMIX G series, while also reaching the professional market through the introduction of the full-frame LUMIX S series and the greater reach of the company’s support system. Through these measures, Panasonic will help to create a new culture of photography and videography. Prototypes of the new cameras and lenses introduced above will be exhibited at Photokina 2018.*8 Notes: *1. World's first support for 4K 60p/50p video recording in a full-frame Digital Single Lens Mirrorless camera. Regarding the inclusion of the Dual I.S. image stabilization system, this is for a full-frame Digital Interchangeable Lens System Camera. As of September 25, 2018 when announced in Germany, according to Panasonic data. *2. For a Digital Interchangeable Lens System Camera. As of September 12, 2008, according to Panasonic data. *3. The GH4 Digital Single Lens Mirrorless camera capable of 4K video (as a Digital Single Lens Mirrorless camera, as of February 7, 2014), and the GX8 Digital Single Lens Mirrorless camera with Dual I.S. onboard (as a Digital Interchangeable Lens System Camera, as of July 16, 2015), according to Panasonic data. *4. “The L-Mount Alliance: a strategic cooperation between Leica Camera, Panasonic and Sigma”(announced on September 25, 2018 in Germany) *5. For an interchangeable lens for use with a Digital Interchangeable Lens System Camera. As of September 25, 2018 when announced in Germany, according to Panasonic data. *6. As a Digital Single Lens Mirrorless camera. As of January 4, 2017, according to Panasonic data. *7. For a Digital Interchangeable Lens System Camera. As of November 8, 2017, according to Panasonic data. *8. Photokina is a leading exhibition for the photographic and imaging industries (to be held through September 26 to September 29 in 2018, at the Koelnmesse in Cologne, Germany). • Leica is a registered trademark of Leica Microsystems IR GmbH. • SUMMILUX and L-Mount are registered trademarks of Leica Camera AG.
2018 has become the year of the full-frame mirrorless camera as Panasonic joins Nikon and Canon in announcing the development of its first full-frame mirrorless models. As part of the LUMIX S series, Panasonic will introduce the 47 MP LUMIX S1R and the 24 MP S1. Both cameras will feature a Dual I.S. image stabilization system and 4K 60p video recording.... Read more

Canon Debuts Full-Frame Mirrorless System
We're hands on in Maui at Canon's launch event for the EOS R
Staff
Canon EOS R Full-Frame Mirrorless System
Just a couple weeks after Nikon announced its new full-frame mirrorless system in New York, we joined Canon in Maui for the unveiling of its first full-frame mirrorless system, the EOS R. Canon may be the last of the major camera manufacturers to join the mirrorless party, but they certainly went the extra mile in its development. Our sister publication... Read more

New Nikon D3500 Boasts Of Being The Most Portable Entry-Level Nikon DSLR
The new Nikon D3500 comes with a selection of features that first-time DSLR users will find useful
By Joy Celine Asto
Nikon’s recently launched entry-level DSLR, the 24.2 megapixel Nikon D3500, promises to make photography easier and more convenient than ever for those who want to move a step further from smartphone photography. The redesigned body boasts of being ergonomic and lightweight, while the updated CMOS image sensor and Nikon EXPEED image processor... Read more

Tamron Launches SP 15-30mm F/2.8 Di VC USD G2 Ultra-Wide Angle Zoom Lens
Tamron's new ultra-wide-angle zoom lens for full-frame DSLR cameras will first come in Nikon mount
By Joy Celine Asto
Tamron has recently announced the SP 15-30mm F/2.8 Di VC USD G2 (Model A041), a new high-speed, ultra-wide-angle zoom lens for full-frame Nikon and Canon DSLR cameras. Boasting of the same outstanding optical performance as the Model A012, this new offering features an XGM (eXpanded Glass Molded Aspherical) lens element and multiple LD (Low Dispersion)... Read more

New Lumix LX100 II Features F1.7 LEICA DC VARIO-SUMMILUX Lens And 4K Video
The latest in the LX compact camera line promises superb image quality that will rival that of DSLRs
By Joy Celine Asto
Attention, LUMIX shooters! Panasonic has recently announced the new LUMIX LX100 II, which boasts of a large 4/3 High Sensitivity MOS Sensor, an effective 17.0 megapixels in 4:3 aspect ratio, and a LEICA DC VARIO-SUMMILUX F1.7-F2.8 Lens with a versatile zoom range of 24-75mm. Those who love dreamy defocus are also promised to get the look with smooth,... Read more

New Tamron 17-35mm F/2.8-4 Di OSD Geared For Versatility In A Portable Package
Tamron's newest offering boasts of being the smallest, lightest ultra-wide angle zoom lens in its class
By Joy Celine Asto
If you’re looking for a versatile ultra-wide-angle zoom lens to pair with your full-frame DSLR, Tamron’s latest release promises to be just that. The recently announced Tamron 17-35mm F/2.8-4 Di OSD (Model A037) is aimed to be a different offering from the SP 15-30mm F/2.8 Di VC USD (Model A012), whose main draw is portability on top of... Read more

Canon Adds Feature-Packed PowerShot SX740 HS To The Entry-Level Market
Canon's new compact addition boasts of features geared for entry-level photographers, vloggers
By Joy Celine Asto
As the latest to join the PowerShot family, Canon PowerShot SX740 HS comes with a host of features geared towards entry-level photographers, vloggers and travelers who want to upgrade from their smartphone cameras. The new digital compact camera boasts of a 40x Optical Zoom Lens, a 20.3 Megapixel CMOS sensor and a DIGIC 8 Image Processor. It’s... Read more

New Nikon COOLPIX P1000 Boasts 125X Super Zoom, Advanced Controls
Nikon's new compact shooter features 24-3000mm equivalent optical zoom lens
By Joy Celine Asto
Think your current camera’s zoom capabilities could use some extra reach? The recently released Nikon COOLPIX P1000 may just be the compact camera you need. Branded by Nikon as “the new undisputed powerhouse of superzooms,” the company’s latest offering boasts of a 125x optical zoom (24-3000mm equivalent), 4K UHD video, a selection... Read more

Skylum Adds New Features And Brings Loupedeck+ Integration For Aurora HDR
Skylum's Aurora HDR 2018 is now packed with new features, faster performance and compatibility with Loupedeck+
By Joy Celine Asto
Good news to Skylum Aurora HDR users! Skylum Software has just release the latest update to their popular photo editing software, with both MacOS and Windows versions now boasting of faster performance, enhanced tools, new features and added support for over 20 new cameras. Apart from these key updates, Skylum has also partnered with Loupedeck to make... Read more

Adobe Launches Project Rush Video Editing App Plus Major Creative Cloud Updates
Adobe unveils new offerings and key updates throughout its roster of productivity tools for today's creatives
By Joy Celine Asto
Adobe has recently unveiled several important updates for many of its productivity tools and platforms to make them even more useful for today’s creative professionals. Among them is the sneak peek for Project Rush, a new all-in-one cross-device video editing app slate to be released this year; the beta release of Spark Post for Android, which... Read more

Rokinon Launches New AF 85mm F1.4 Full Frame Lens For Canon EF Mount
Rokinon adds new 85mm AF full frame lens for Canon EF mount soon after announcing compact wide-angle lens for Sony E mount
By Joy Celine Asto
Shortly after introducing the wide-angle AF 24mm F2.8 Compact Lens for the Sony E mount, Rokinon has announced another addition to its lens lineup, this time for Canon EF mount. The Rokinon AF 85mm F1.4 Full Frame Lens is a new prime lens designed to render optimal image quality when paired with the most advanced full frame Canon cameras. It also doubles... Read more

Nikon Announces AF-S NIKKOR 500mm f/5.6E PF ED VR Portable Super-Telephoto Lens In Development
The upcoming fixed focal length super-telephoto lens promises to be a compelling combination of portability and high performance
By Joy Celine Asto
Nikon has recently given a heads up to photographers who are keen on upgrading their telephoto lenses. An FX-format, fixed focal length super-telephoto lens is currently in the works, which promises to be made with portability and high-performance in mind. Called AF-S NIKKOR 500mm f/5.6E PF ED VR, it will be a significantly smaller and lighter lens,... Read more
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