Media Kit

Dear Friends,

Digital Photo was launched in 1997 in response to the emerging interest in the impending sea change in the way photographs would be made. Digital Photo was ahead of its time, as it took nearly two years for other popular magazines to stop regularly featuring film cameras on their covers. It was an exciting time. Photoshop had reached 4.0, and the Internet was in the midst of two years of explosive growth. Over the ensuing decade, Digital Photo editorial coverage has evolved to reflect the interests of its readership and the ever-changing trends in technology.

In recent years, the magazine has undergone some important design changes and added new editorial content. Some of these changes have already been phased in over the past year. We refined our columns and departments and are adding some new ones. We modified our features to be more compact, but with more information overall. We have followed new trends and tastes.

Most importantly, we’ve taken giant steps to create a synergy between the magazine and the website, now dpmag.com. Readers go from the magazine to the website for expanded coverage.

Readers seek timely news on the website. Inversely, readers’ photos are featured in the magazine in a variety of ways. Reader online polls and input influence magazine content. In between the magazine and the website, biweekly e-Newsletters maintain the flow of information and interaction.

Integral to the interplay between print and web is our readers’ passion to take and share photos. A great deal of the traffic on the website and reader involvement in the magazine are fomented by photo contests and galleries. Many of our advertisers have used our gallery and contest functionality as the basis for successful promotions. This spring, we launched an ambitious new website module that takes the galleries and contests to a whole new level. To a great degree, this is where we continue to communicate with our most active readers, and mine content for both website and magazine.

Digital Photo is the consumer photo magazine taking full advantage of the “360 Surround” capabilities of print and online—content for readers and reader-contributed content. Digital Photo carries the mantle of this always forward-thinking magazine into the future of digital photography.

617 279 0213
Claudia Warren, Assistant Advertising Sales Manager

{emailcloak=off} Advertise With Us

2015 Production and Editorial Calendar

Issue Date Space Close Material Close Newsstand On-Sale/Off-Sale Subscriber Mail Start Issue Theme Bonus Distribution
Dec 10/01/14 10/06/14 11/18/14–12/30/14 10/28/14 Editors’ Picks  
Jan/Feb 11/12/14 11/17/14 12/30/14–2/24/15 12/09/14 Black-and-White CES – 2,000
Mar/Apr 1/07/15 1/12/15 2/24/15–4/21/15 2/03/15 People & Portraits  
May/June 3/04/15 3/09/15 4/21/15–6/16/15 3/31/15 Part Time Pros  
July/Aug 4/29/15 05/04/15 6/16/15–8/18/15 5/26/15 Travel & Scenics  
Sep/Oct 7/01/15 7/06/15 8/18/15–10/13/15 7/28/15 How-To Special  
Nov 8/26/15 8/31/15 10/13/15–12/08/15
12/08/15–2/16/16
9/22/15 Buyer’s Guide  
Dec 9/30/15 10/05/15 11/17/15–12/29/15 10/27/15 Editors’ Picks  

Please note: Editorial content and production dates are subject to change.

Madavor Media has been producing upscale enthusiast publications in the photography, golf and aviation categories. Our corporate goal is to produce publications that attract passionate readers. You can reach them through our powerful Madavor Media Photo Group in magazines that drive readers’ interests in both print and online media buys.

Rate Card #19 Effective January 2015 Issue

GENERAL ADVERTISING RATES

BLACK & WHITE

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $16685 $16010 $15380 $14760 $14175 $13605
2/3 Page 12685 12180 11685 11225 10765 10345
1/2 Page 9650 9260 8890 8530 8190 7865
1/3 Page 7335 7045 6770 6485 6230 5985
1/4 Page 5575 5355 5135 4940 4740 4545
1/6 Page 4250 4075 3915 3760 3610 3475
1/12 Page 3230 3105 2985 2865 2755 2645
1 Inch 1620 1565 1500 1445 1390 1335

BLACK & 1-PROCESS COLOR

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $18770 $18005 $17290 $16605 $15940 $15305
2/3 Page 14265 13695 13155 12620 12115 11630
1/2 Page< /strong> 10850 10415 10000 9595 9215 8840
1/3 Page 8255 7920 7600 7305 7010 6735
1/4 Page 6275 6020 5790 5550 5335 5120

FOUR-COLOR

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $25035 $24040 $23080 $22155 $21270 $20415
2/3 Page 19030 18275 17545 16840 16175 15525
1/2 Page 14465 13895 13340 12805 12295 11810
1/3 Page 11005 10560 10145 9735 9345 8970
1/4 Page 8365 8040 7705 7405 7110 6830

COVERS

  1 time 3 times 6 times 9 times 12 times 18 times
Cover 2 $28220 $27090 $26015 $24970 $23970 $23015
Cover 3 27120 26030 24995 24000 23035 22120
Cover 4 29220 28050 26940 25865 24820 23830

SPECIAL CLASSIFICATION

BLACK & WHITE

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $12255 $11770 $11295 $10845 $10415 $9995
2/3 Page 9325 8950 8595 8255 7925 7595
1/2 Page 7095 6805 6535 6270 6025 5785
1/3 Page 5380 5175 4965 4770 4580 4395
1/4 Page 4105 3935 3785 3640 3490 3345
1/6 Page 3125 3000 2875 2770 2655 2545
1/12 Page 2375 2295 2185 2110 2015 1940
1 Inch 1200 1155 1105 1070 1025 980

BLACK & 1-PROCESS COLOR

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $14325 $13745 $13190 $12675 $12160 $11665
2/3 Page 10890 10450 10025 9635 9240 8880
1/2 Page 8280 7945 7630 7320 7020 6755
1/3 Page 6295 6050 5800 5575 5355 5135
1/4 Page 4785 4595 4410 4245 4070 3915

FOUR-COLOR

  1 time 3 times 6 times 9 times 12 times 18 times
Full Page $16360 $15710 $15085 $14475 $13895 $13340
2/3 Page 12435 11950 11460 11015 10565 10145
1/2 Page 9465 9075 8720 8375 8035 7715
1/3 Page 7195 6905 6625 6370 6110 5875
1/4 Page 5470 5255 5050 4850 4660 4475

MARKETPLACE

  1 time 3 times 6 times 9 times
1/3 Page $2545 $2425 $2300 $2185
1/6 Page 2030 1950 1875 1820
3-Inch 1525 1465 1400 1360
2-Inch 1120 1080 1040 1005
1-Inch 720 685 665 645
Digital Photo focuses exclusively on the world of digital photography and video as it relates to the enthusiast. Its website, dpmag.com, offers online articles with expanded tutorials and illustrations that provide digital-imaging enthusiasts with the tools and instruction necessary to perfect their digital photography skills.

In addition to banner advertising on dpmag.com, target your marketing message with custom sponsorships and eNewsletter promotions. For more details on our web sponsorship opportunities, click here to download the 2014 Online Media Kit (PDF).

2015 Electronic Ad Rates & Specs

AD RATES

IMPRESSIONS
Ad Unit Size (Pixel) Placement 50,000 100,000 200,000
Roa
dblock (All)
Various All Spots $165 $150 $140
Leaderboard 728 x 90 Top $60 $55 $50
Rectangle 300 x 250 Right Side (top, middle, bottom) $60 $55 $50
Anchor 728 x 90 Bottom $40 $35 $30

AD SPECS

Ad Unit Size (Pixel) GIF/JPEG Rich Medias
Leaderboard 728 x 90 40k See guidelines below
Rectangle 300 x 250 40k See guidelines below
Anchor 728 x 90 40k See guidelines below

Rich Media Guidelines

Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in.

Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive

Maximum Initial Load: 40K

Maximum Load: 40K

Maximum Animation:
Animation is OK (maximum 3 loops)

Maximum Frames Per Second:
No maximum requirements

Maximum Expansion Size:
728 x 90 (Leaderboard) = Expansion size: 728 x 180 (expands down)
300 x 250 (Rectangle) = Expansion size: 600 x 500 (may expand left & down)
728 x 90 (Anchor) = Expansion size: 728 x 180 (may expand up)

Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session*. The expansion should display a visible “close” button.

Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible “play/stop” button.

Banners With Audio:
The audio must be initiated by the user. The banner should display a visible “sound on/off” button.
(To view a detailed explanation of our online ad rates & specs click here).

*A session is the entire amount of time spent on a site without closing the browser or navigating away from the domain.

Every Issue of Digital Photo Focuses on the Best of Digital Photography and Video Gear, Software and Accessories, and Features In-Depth How-to Instruction

The Digital Photo eNewsletter brings rich information from the world of digital photography to our opt-in subscribers. It gives access to preview the current issue of Digital Photo magazine, latest industry news, sweepstakes and web-exclusive content, such as the Tip of the Week, which can’t be found in the magazine.

(To view a detailed explanation of our eNewsletter sponsorship rates, specs and schedule, click here).

2015 eNewsletter Ad Rates & Specs

AD RATES

COST PER RUN
Ad Unit Size (Pixel) Placement 1x 4x 8x
Roadblock (All) Various All Spots $2,785 $2,465 $2,110
Leaderboard 728 x 90 Top $1,620 $1,405 $1,190
Rectangle 300 x 250 Bottom $1,620 $1,405 $1,190
In The Spotlight 440×282 pixels image & 50 words max.+ link Scattered Through $1,620 $1,405 $1,190

AD SPECS

Ad Unit Size (Pixel) GIF/JPEG Rich Media
Leaderboard 728 x 90 40k See guidelines below
Rectangle 300 x 250 40k See guidelines below
In The Spotlight 440×282 pixels image & 50 words max.+ link 20k No

Rich Media Guidelines

Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in.

Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive

Maximum Initial Load: 40K

Maximum Load: 40K

Maximum Animation:
Animation is OK (maximum 3 loops)

Maximum Frames Per Second:
No maximum requirements

Maximum Expansion Size:
728 x 90 (Leaderboard) = Expansion size: 728 x 180 (expands down)
300 x 250 (Rectangle) = Expansion size: 600 x 500 (may expand left & down)
728 x 90 (Anchor) = Expansion size: 728 x 180 (may expand up)

Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session*. The expansion should display a visible “close” button.

Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible “play/sto
p
” button.

Banners With Audio:
The audio must be initiated by the user. The banner should display a visible “sound on/off” button.
(To view a detailed explanation of our online ad rates & specs click here).

Custom Sponsorship Opportunities

  • Target your marketing message with the placement of your custom banners on specific editorial landing pages!
  • Custom banners (638 x 198) are inserted in the editorial portion of the page and are distinctly separate from the Leaderboard and Rectangle banner positions.
  • These custom banners provide a targeted message opposite “like” editorial.
  • The Werner imaging sites are top performers in the web photo-endemic marketing space.
  • Your custom banner will reside under key editorial sections for maximum synergy with your product.

(To view a detailed explination of our custom sponsorship positions and targeted banner program, click here).

All publications at Madavor Media are produced using computer-to-plate technology. Please submit advertising material in one of the digital file formats listed below. Madavor Media cannot accept responsibility for reproduction errors with ads submitted as application files or ads that do not adhere to SWOP standards. See www.swop.org.

Advertising File Specifications

PDF/X-1a FILES RECOMMENDED

  • All furnished PDF files should comply with PDF/X-1a specifications (detailed at www.adobe.com/products/acrobat/pdfs/pdfx.pdf).
  • The PDF version should be either 1.3 or 1.4.
  • All high-resolution images and fonts must be included when the PDF/X-1a file is saved.
  • Images must be SWOP (CMYK or Grayscale), TIFF or EPS with effective resolution not less than 225 dpi. No RGB or JPEG images. Do not nest an EPS file into other EPS files. Do not embed ICC Profiles within images.
  • Fonts can be Type 1, Open Type or True Type fonts. Multiple Master fonts are not recommended.
  • Do not menu-style your fonts.
  • Total area density should not exceed SWOP 300%.
  • Do not submit CT/LW, TIFF-IT or DCS files embedded in a PDF “wrappper.”
  • Ensure that all image, art, tint and type elements are set to knock out or overprint as desired.
  • The ad should be right-reading, in portrait mode, at 100% size and no rotations.
  • Exporting a PDF from InDesign (CS) is not recommended due to Identity-H font encoding. DO NOT export as PDF from Quark (5 or 6). Instead write to a postscript file from the native application and distill into a PDF using Adobe Acrobat Distiller using the correct job options.
  • It is recommended that the PDF file be certified PDF/X-1a using a PDF preflight utility.
  • PDF certification utilities included:
    • Adobe Acrobat Professional version 6 and 7
    • Apago Check Up
    • Enfocus Instant PDF
    • Enfocus Pitstop

MECHANICAL REQUIREMENTS
Trim Size 7 7/8″ x 10 1/2″
Bleed Allowance 1/8" (.125")
Safety Margin 3/16" (.1875")
Printing Process WebOffset, 133 Line Screen
Binding Method Perfect Bound, Jog-to-Foot
Ink Specifications 4-color process. Match colors available.

Bleed Charge

Bleed covers and body units are an additional 10%. No charge for gutter bleed only. Oversized material that requires bleed handling will be charged the bleed premium.

NON-BLEED BLEED
Full Page 7 x 9 3/4 8 1/8 x 10 3/4
Spread 14 7/8 x 9 3/4 16 x 10 3/4
2/3 page 4 9/16 x 9 3/4 5 3/16 x 10 3/4
1/2 island 4 9/16 x 7 3/16 5 3/16 x 7 3/4
1/2 horizontal 7 x 4 3/4 8 1/8 x 5 1/4
1/3 square 4 9/16 x 4 3/4 5 3/16 x 5 1/4
1/3 vertical 2 1/8 x 9 3/4 2 3/4 x 10 3/4
1/4 horizontal 4 9/16 x 3 1/2 Not Applicable
1/6 vertical 2 1/8 x 4 3/4 Not Applicable
1/6 horizontal 4 9/16 x 2 1/4 Not Applicable
1/12 square 2 1/8 x 2 1/4 Not Applicable
1 column 2 1/8 x 1,2,3″ Not Applicable
2 column 4 9/16 x 1,2,3″ Not Applicable

Color Proofs, Live Area and Bleed Requirements

A contract proof should accompany all ad file submissions. Contract proofs must be made according to SWOP standards including color bars. Proofs not meeting SWOP criteria will be used for color break only. See www.swop.org.

  • Ads should be built to the final trim size of the publication with .125″ bleed and .1875″ trim margin for nonbleed elements.
  • Include standard trim, bleed and center marks in all separations, 1/2″ outside trim (no marks included in the “live” image area).

Contract & Copy Regulations

  • Advertisers that have already established a reputable credit rating with Madavor Media will be extended Madavor Media’s normal terms and conditions. New accounts must prepay by check or credit or may apply for credit by requesting a credit application from the Credit Department. Please contact your Advertising Coordinator.
  • Advertisers who, within a 12-month period from the date of first insertion of their contract, fail to run the number of insertions upon which their billings have been based will be short-rate billed at the next highest rate actually earned.
  • Rates are subject to change upon notice from publisher.
  • All orders are noncancellable after space closing date of each issue.
  • Covers and gatefolds are noncancellable after 30 days prior to closing date.
  • All verbal instructions regarding contracts or insertions must be confirmed in writing.
  • Publisher shall have no liability for errors in key numbers or advertiser’s index.
  • Rates are based on matched four-color process; PMS colors are extra. Special metallic inks on request; contact publisher for specific rates. Group-buy discounts may not apply for special colors. Matched colors are an additional charge.
  • Advertisements received by advertising production department after material closing dates may not be entitled to revision.
  • Advertiser and its agency assume liability for all contents (including text and illustrations) of advertisement printed and shall indemnify publisher against any damages arising from publication of advertisement.
  • Advertising placed by an agency or the advertising department or wholly owned division of a company becomes the credit responsibility of that agency and/or company. Advertiser and its agency shall be held jointly and severally liable for monies due to publisher for advertising published in magazine.
  • All insertion orders are accepted subject to provisions of current rate card. No co
    nditions other than those set forth in this rate card shall be binding on publisher unless specifically agreed to in writing by publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of this rate card.

  • Publisher reserves the right to refuse any advertising it deems not in keeping with the policies of the publication or that does not meet its publication standards.
  • We assume that the advertiser and its agency have read this rate card and agree to its conditions without any further contract or notice.

Internet Advertising

• Unless otherwise specified, the measurement/ billing method for delivered impressions will be based upon a third party (DoubleClick).
• Parties will make reasonable efforts to give advance notice regarding changes to placement and positioning, media scheduling, start/ end date compliance, and creative rotation. These changes must be mutually agreed upon by the parties prior to implementation.

IAB TERMS AND CONDITIONS FOR INTERACTIVE ADVERTISING

Cancellation and Termination

a. Without Cause. Unless designated on the IO as non-cancelable, Advertiser may cancel the entire IO, or any portion thereof, as follows:

i. With 14 days’ prior written notice to Media Company, without penalty, for any guaranteed Deliverable, including, but not limited to, CPM Deliverables. For clarity and by way of example, if Advertiser cancels the guaranteed portions of the IO eight (8) days prior to serving of the first impression, Advertiser will only be responsible for the first six (6) days of those Deliverables.

ii. With seven (7) days’ prior written notice to Media Company, without penalty, for any non-guaranteed Deliverable, including, but not limited to, CPC Deliverables, CPL Deliverables, or CPA Deliverables, as well as some non-guaranteed CPM Deliverables.

iii. With 30 days’ prior written notice to Media Company, without penalty, for any flat fee-based or fixed-placement Deliverable, including, but not limited to, roadblocks, time-based or share-of-voice buys, and some types of cancelable sponsorships.

iv. Advertiser will remain liable to Media Company for amounts due for any custom content or development (“Custom Material”) provided to Advertiser or completed by Media Company or its third-party vendor prior to the effective date of termination. For IOs that contemplate the provision or creation of Custom Material, Media Company will specify the amounts due for such Custom Material as a separate line item. Advertiser will pay for such Custom Material within 30 days from receiving an invoice therefore.

Mail Order
Reseller is bound by the Rules & Regulations of the following Madavor Media Imaging Group Rules & Regulations. Ad Pages must clearly distinguish the Mail Order company as a “Reseller” of product and include Reseller logo, Reseller telephone number and specific Reseller URL for product purchases.

Commissions and Discounts

15% discount is allowed to recognized advertising agencies. Net amount is due 30 days from invoice date. Carrying charge is 1% per month for invoices unpaid after 30 days. All orders are accepted subject to publisher’s credit requirements.

Special Positions

Orders specifying positions other than covers will be accepted at 10% of space charge premium. Otherwise, positioning of advertisements is at the discretion of the publisher.

Special Units

All special units such as gatefold, special positioning, nonstandard unit sizes or inks, etc., requiring other-than-normal printing treatment must be discussed in advance with publisher to establish feasibility and rates.

Supplied inserts: Preprinted inserts must conform to our mechanical specifications for binding. Supplied full-size insert pages do not contribute toward and will not earn further discounts. Availability limited; inquire for rates, specifications and quantities.

Card inserts: Insert cards must conform to postal regulations and must be submitted for approval 30 days prior to normal closing date for issue. Standard size up to 4 1/4″ x 6″ is charged as a one-time black-and-white page. Minimum supporting space is a full-page black-and-white ad. Cards do not contribute toward page frequency, but may earn discounts if part of a multi-insertion card schedule (i.e., cards earn frequency discounts independent of the pages that support them).

Large card inserts, booklets, gatefolds and unique units accepted. Inquire for specifications. Availability limited; please reserve ahead.

Contact us and we can customize a complete advertising campaign that can include: Print, Online, Direct Mail, Tip-Ons, Inserts, Newsstand Promotions (Best Buy, Photo Stores, Barnes & Noble, CompUSA, etc.), Industry Trade Shows, Contest Sponsorships and more.

Best Regards,

Madavor Media
Digital Photo | Outdoor Photographer | Digital Photo Pro | HDVideoPro
Tel: (617) 279 0213
Claudia Warren, Assistant Advertising Sales Manager

{emailcloak=off} Advertise With Us

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