3. Flash. Using flash can be the difference between a nice image and a great image. Flash will enhance color, create separation and imply mood. I always look at what I’m shooting and ask myself if adding my own light will improve the image. Sometimes natural light works great; other times it doesn’t. The best technique is using your flash off-camera. A simple dedicated flash cord that attaches to your hot-shoe will work. A wireless transmitter will give you even more creative options and the ability to put your flashes more distant to your camera. I often underexpose my background so my strobed subject will be brighter than the background and pop off the page.
4. Ground Level. I was just in Buenos Aires photographing tango dancers in the quaint La Boca neighborhood. The dancers were doing static poses against some colorful buildings, and I was shooting every angle I could imagine. Then I took a moment to really look at the scene and see what I was missing, and it dawned on me how beautiful the cobble streets were. Down I went onto the street, and instantly the image took on a whole new look. The cobbles made the perfect foreground leading up to the dancers. Going ground level can go even further—even below ground. A great trick in sand, snow or soft dirt is to dig a small hole so you can shoot up at a subject moving at the edge of your small pit.