The Easiest, Best, One-Click Black and White Conversion Available

Lightroom’s B&W presets are simple to use and produce beautiful results

Want to convert your colorful digital images into black and white? Well, you’ve got about a million choices for doing it, and about half of them will do a nice job. You can learn about altering the black and white mix in Photoshop or Lightroom, and it really is a comprehensive, infinitely fine-tunable way to make very deliberate black and white conversions.... Read more

The 6 P’s Of Selling

Use these principles to create a solid foundation for your photo studio

Going from hobbyist to pro, or even part-time pro, is overwhelming, scary and, honestly, can take a stab at your self-esteem. After all, you’re about to embark on a journey to sell you—your art—and that’s deeply tied into your self-worth and what you stand for. And when the exchange of money comes into play, it ups the stakes even more.... Read more

Social Skills

Popular networks to know and use when marketing your studio online

Social media probably isn’t the first thing you think of when putting together your studio’s business plan, but in a digital world, it’s an important factor for branding, making connections and increasing word-of-mouth clients. Here’s a quick overview of the most popular social tools and how they’re best used by photographers.... Read more

Photo Exercise: Something You Made

Tell the story of a handmade item with context and detail

“I want to learn more and more to see as beautiful what is necessary in things—then I shall be one of those who make things beautiful.” —Friedrich Nietzsche When we make something with our own hands, we not only feel great satisfaction, but we also bring more beauty into the world. All the care and attention we put into what we make... Read more

Three Great Uses For High-Speed Flash Sync

High-speed sync is a versatile tool. Here’s how to put it to good use.

I tend to think of strobes and flashes as fairly simple lighting tools, even when they’re high-tech and capable of doing all sorts of things like TTL metering and wireless communication. But the one bit of high-tech wizardry that I regularly employ with my flash is high-speed synchronization. Both Nikon and Canon offer flashes (their Speedlights... Read more

The Invaluable Internet Investment

Strategies for using websites and social media to build an audience for your photo business

There’s no disputing the fact that the Internet can be an invaluable resource for any burgeoning photography business, but when you start leveraging it as a tool for business growth, the real benefits come into focus. There are a number of strategies you can explore to take advantage of the many Internet outlets and social-media platforms available.... Read more

A Creative Push

See what happens when you leave your comfort zone

For me, photography started off as a job, not a hobby. It doesn’t happen like that for everyone. I’ve more often heard stories of how the passion for photography came long before making it a profession. But, landing a photography position right out of college, and quite by accident, I didn’t have much time to dabble in the art of photography... Read more

A New Take On Wedding Photography

10 insights for creating stunning art that will resonate with contemporary clients

Being a wedding photographer can be one of the most glamorous—and most stressful—jobs in the world. Depends on the day, I suppose. One thing’s for sure, when it’s all said and done, it’s one of the most rewarding things I’ve done in my life. Think about it: We’re responsible for documenting one of the biggest days in... Read more

Starting Your Photo Business

Address these important steps and details to set a foundation for a successful studio

There’s more to running a successful photography business than making great pictures. Lots of folks make great pictures—it’s the ones who understand how to run a business that make it work for the long haul. Here’s a primer of business basics if you’re thinking about setting up shop. 1. Identify your niche. Are you going to... Read more

Why Chimping is Good!

The screen on the back of your camera provides invaluable feedback

Do you know what “chimping” is? Chimping is a derogatory term for looking at the LCD on the back of the camera after an exposure. I don’t know why we’re compared to chimpanzees when we look at the back of the camera, but that’s the term that took hold. Here’s the thing, though: chimping isn’t bad. Anybody who says otherwise is either... Read more

The Most Important Fact About Image Resolution

To understand how resolution works, start with area resolution

A whole lot of people are confused about digital image resolution. So I’m going to simplify it as much as possible, and tell you the only thing that really matters when it comes to the resolution of your digital image files: area resolution. The area resolution (or overall resolution, or, frankly, just plain “resolution”) is the end all, be all,... Read more

Lightroom's Targeted Adjustment Tool

Exposure and color control with the easiest editing tool around

There’s a tiny little tool found in Lightroom’s Develop module, and it’s called the Targeted Adjustment tool. And this simple little one-click tool makes major adjustments to color, contrast and exposure with precision and ease. Here’s how. In the Tone Curve pane of the Develop Module, you’ll notice in the top left of the window... Read more
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