LAKE SUCCESS, N.Y., August 20, 2007 – Canon U.S.A., Inc. today introduced two new compact PowerShot Digital ELPH Cameras – the top-of-the line 12.1-megapixel PowerShot SD950 IS Digital ELPH and the status-setting 8.0-megapixel resolution PowerShot SD870 IS Digital ELPH. Both cameras still have the alluring charm and color that keep them ahead of the aesthetic curve, but now they are also loaded with advanced features and functions, making them perfect for the trend-setting techie. For the consumer attending a sunny backyard soiree, a relaxing respite getaway or an electrifying night on the town, these two Digital ELPH cameras continue to hold court as the perfect combination of beauty and brains. Canon’s PowerShot Digital ELPH cameras verify the adage that you can never be too (feature) rich or too stylishly thin.
The PowerShot SD950 IS Digital ELPH and SD870 IS Digital ELPH cameras build on Canon’s original, iconic box and circle design while maintaining their own identity. The PowerShot SD950 IS Digital ELPH camera is sophisticated, sensual and strikingly elegant, while the PowerShot SD870 IS Digital ELPH camera is sleek, sassy and serves as a fashion statement. Both Digital ELPHs are lightweight and compact, allowing them to fit unobtrusively into a small purse or shirt-pocket, and be whipped out easily to capture a memorable moment.
“Don’t be fooled by their stunning good looks,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “The PowerShot SD950 IS Digital ELPH and SD870 IS Digital ELPH cameras are filled with top-performing features that deliver extraordinary results.”
The PowerShot SD950 IS Digital ELPH Camera is designed for the sophisticated point-and-shoot user looking for top-level functionality in a compact, elegant package. This camera continues the ELPH tradition with its full-body titanium good looks, featuring sinuous curves and advanced design, while standing on its own with optimal performance. The PowerShot SD950 IS Digital ELPH camera is equipped with upgraded features such as 12.1-megapixel resolution, 3.7x optical zoom with optical image stabilizer (OIS) for steady shooting and a next-generation version of Canon’s Genuine Face Detection technology. This pure titanium powerhouse has a DIGIC III image processor, red-eye correction, an optical viewfinder and a 2.5-inch PureColor LCD screen with scratch-resistant and anti-reflection coating for easy viewing at any angle. All of this packs a powerful punch, but takes it easy on the pocketbook at an estimated selling price of $449.99.
The PowerShot SD870 IS Digital ELPH Camera is ideal for style-conscious photo enthusiasts with impeccable taste who want their substance to keep pace with their style. The PowerShot SD870 IS Digital ELPH camera is built on a foundation consisting of one-part Canon technology – 8.0-megapixel resolution, 3.8x wide-angle optical zoom with optical image stabilization and a DIGIC III processor with Advanced Face Detection Technology- and one-part fashion accessory – with its smooth curves, sleek mode dial and the option of a black or silver lens ring that’s sure to complement any taste or style. This sassy shooter’s wide-angle zoom lens makes it a snap to capture large group shots at a favorite hang-out, the wide expanse of a sandy beach on a vacation or the throngs of people at a red-carpet event. The extra-large three-inch PureColor LCD screen with scratch-resistant and anti-reflection coating also makes it easy to view and review these great shots. All this great photo-creating fun is available for an estimated selling price of $399.99.
New Canon PowerShot Digital Camera Lines’ Shared Technological Advancements
The “brain” of these new PowerShot cameras is DIGIC III, the gold standard on all new Canon digital cameras. The DIGIC III image processor accounts for the camera’s higher performance levels, including faster start-up, faster autofocus and quicker shutter response times that leave long-lag competitors in the dust. The DIGIC III chip design improves image quality and offers more efficient power consumption, resulting in extended battery life under typical shooting conditions.
ADVANCED FACE DETECTION
With Canon’s new Genuine Face Detection technology, the camera can detect up to nine forward-looking human faces in a scene. The Face Detection algorithm automatically prioritizes and selects faces and not simply the closest object (based on Canon’s Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus, exposure and flash to ensure the best possible results. Using Canon’s Face Detection, photographers can keep up to nine faces in focus at any one time no matter where they are within the image. Working in concert with Face Detection, the “Red-Eye Correction” feature helps to detect and correct red-eye during playback mode. Images can be corrected manually while viewing photos on the LCD screen. Canon’s new Face Detection Technology makes for even easier picture-taking moments, helping users ensure in-focus smiles, and assist in the elimination of over-exposed faces.