The Un-Airbrush Action

The squeaky clean folks at the Dove soap company have been running ads featuring real women looking really beautiful for many years. As part of the company’s pushback against over-manipulation of the female form in advertising, the company applied a bit of digital guerrilla warfare. Namely, they created a downloadable Photoshop action that purported to add a "skin glow" to make beauty images even more beautiful. In fact, though, the action undoes every digital change the photographer has made, restoring the image to its original state and applying a layer with a message asking them not to mess with real beauty. It’s a great tactic, eve if it’s a bit deviously mischievous. Check out the video at Chase Jarvis’s blog.

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