It used to be that when you thought of Red Bull you thought of an energy drink that was either delicious or disgusting depending on your tastes. And then it soon became clear that Red Bull was serious about action sports, as the company’s brand started popping up more ubiquitously than even beer and soda brands in the action sports world. Skydiving, rock climbing, X-games… you name it. If it’s action and adventure oriented, the folks at Red Bull are probably behind it. So it makes sense, then, that the company would also sponsor the Illume photography contest, the world’s largest action and adventure sport photography contest. And as of today you’ve got about a month left to make your submissions. Winners will receive a Leica S camera, while runners up will receive a Leica X2. Read the rules and enter at http://www.redbullillume.com.