It’s the lighting, stupid. So says Strobist and uber-photo-blogger (not to mention pretty great photographer) David Hobby. He’s recently linked to a video that is interesting, insightful and fun—even if it is a bit gimmicky. Lee Morris, photographer and blogger at Fstoppers.com, did a whole fashion shoot with the worst possible camera—the built-in “camera” on an Apple iPhone. Tongue-in-cheek gear digs aside, the video makes an awesome point that’s all-too-easy to forget: it’s not about the camera! Even an iPhone takes great pictures if you know how to light. Whatever camera you have, you can create great photographs. Because it’s not about the camera—it’s about the photographer, the subject and the light!