Monday, January 22, 2007
eBay Your Old Gear
What’s old to you is new to someone else. Get some cash back from cameras you don’t need and make new friends in the process.
The reserve price, if you choose to set one, is the lowest price at which you're willing to sell the item. Buyers can bid lower than this price (which isn't revealed to buyers), but their bids don't qualify until the reserve price is met.
Setting a "Buy It Now" price can help end the auction quickly if a buyer is willing to pay this amount for the item. I often use a "Buy It Now" and set that price a little higher than what I actually expect to get. Once a normal bid is placed on your item, the "Buy It Now" option goes away and the auction continues. Note that there are additional charges for setting reserve and "Buy It Now" prices.
Payment & Shipping
I prefer to use PayPal for my auctions. You pay a fee for this service, but it's convenient for buyers, as they can pay with a credit card, and you don't have to worry about bounced checks. You can verify that the funds are in your PayPal account before you ship the item.
Be specific about your return and shipping policies. I'm very clear that I don't accept returns without my prior approval and that requests for returns must be made within 24 hours of receipt of the item. I generally won't accept a return. This may scare off some buyers, but I'm confident in what I sell and want to avoid the silliness of buyer's remorse. You can set whatever terms you like, just leave no doubt about them.
Also, detail your shipping terms in the item description, including your charges and how quickly you'll deliver the item. eBay offers shipping tools for sellers that you may choose to use.
One of the best things you can do to have a happy buyer is to ship quickly. Make it your priority to ship the next business day after you receive payment. If I get a good price for my item, I usually upgrade the shipping service one level beyond what I charged the buyer for. The buyer gets the item sooner than expected, which sweetens the deal.
Page 6 of 7