Monday, January 22, 2007
eBay Your Old Gear
What’s old to you is new to someone else. Get some cash back from cameras you don’t need and make new friends in the process.
3. Use "Prefilled Item Info." If your camera is a popular one, you may be able to use a template prefilled with product specs. This is a useful feature, as it does some of the work for you, while still allowing you to edit the item title, subtitle and description, and upload your own photos.
4. New or used? Odds are, you're selling a used item. New means you haven't used it, even for a little while. You must specify new or used in a drop-down menu during the initial auction setup. Don't mislead—if the item is "like new," you can put that in the description, but not here.
5. Write an engaging item description. You don't have to be clever, but some personality isn't a bad thing. eBay is a virtual community, and you may be able to reassure buyers with a little charm. However, the most important thing in the item description is its factual accuracy. Tell the buyer exactly what he or she is getting, what your terms are, the conditions under which you'll accept a return and any other important information. Use bullet points to highlight key features. This is your one chance to quickly convince potential buyers of the great value you're offering.
6. Keep it simple. Some sellers get obsessed with HTML formatting, graphics and design elements in their listings. These do very little to help and may actually distract from your item. Simple HTML text tags are fine (see the sidebar "Quick HTML Text Formatting"), but don't sacrifice readability for supposed style.
Pricing Your Item
How you price your item can make or break your listing. Check out similar auctions that are almost over to get an idea of what you can expect.
When setting up your listing, you determine the starting price, but can also set an optional reserve price and "Buy It Now" price. Ebay recommends a low starting price to encourage bidders to jump in, because once they're in, they're more likely to keep bidding if they get outbid, thereby driving up the price.
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