Monday, January 22, 2007
eBay Your Old Gear
What’s old to you is new to someone else. Get some cash back from cameras you don’t need and make new friends in the process.
3. Double-check your focus. Blurry shots don't sell products. Also, use a tripod.
4. Fill the frame with your item or at least crop the image in Photoshop. Extraneous background is just a distraction and wastes pixels.
5. Slightly overexpose black cameras. This ensures you'll have detail in the shadows. Web images often block up in the shadows due to file compression. Ideally, bracket your exposures and use the one that looks best on your computer monitor.
6. Get multiple angles and a group shot. The group shot is important. Spread out everything you're including with the item: packaging, manuals, discs and accessories. Showing them all together lets the buyer know immediately what he or she is getting. Detail shots of controls are also helpful.
7. Don't use shots from the web. It's tempting to just Google your camera and pull a stock photo of it from someone else, but your buyer wants to see the actual item he or she is buying.
8. Size your image files. eBay restricts the size of photos you can upload to its servers and will reject files that are too big. Conversely, images that are too small won't give buyers the detail that they want. JPEGs of about 300 x 500 pixels are just right.
Creating A Great Listing
The best eBay experiences come when everything is spelled out. Buyers don't want to be surprised, and as a seller, you probably don't want to field a lot of questions during the auction. You also want to price your item right and consider listing add-ons that draw attention to your item.
1. Search for similar items. Always start here. Search for the item you're selling and see what other sellers are doing to market theirs. You can get a lot of good ideas this way.
2. Categorize correctly. The first step in creating a listing is to specify the category of your item. eBay's listing wizard will help direct you to the right category, but pay close attention to be sure you're selecting the best one. You can also choose a second category at an additional cost.
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