Zeiss Loxia 2/35 and Loxia 2/50 Lenses

With the new Loxia 2/35 and Loxia 2/50 lenses, ZEISS combines maximum image quality with classic ease of use for E-mount full-frame cameras
Wesley Pitts
OBERKOCHEN/Germany, 02/09/2014. The ZEISS lenses Loxia 2/35 and Loxia 2/50 are the first members of a new family of manual focus lenses for the E-mount full frame. They are optimized for digital sensors and electronic viewfinders and feature a mechanical aperture setting and the mechanical deactivation of the click stop…

Sony Debuts Ultra-Compact α5100

New mirrorless camera features remarkable AF speed and tracking, 24 MP APS-C size sensor, BIONZ X™ processor and more
Wesley Pitts
SAN DIEGO, Aug. 17, 2014 – Sony Electronics has today introduced the stylish new ?5100 camera, a new model packing pro-quality AF performance and image quality into a portable, lightweight package. The speedy new camera (model ILCE-5100) features the same Fast Hybrid AF system as the acclaimed ?6000 model, which…

Ricoh Imaging releases K-3 Prestige Edition

This illustrious version of the award-winning K-3 will be available in a limited quantity making this special edition highly sought after
Wesley Pitts
Denver, Colorado July 23, 2014 In keeping with its tradition of excellence and the new standard of performance, RICOH IMAGING AMERICAS CORPORATION is proud to announce the launch of the PENTAX K-3 Prestige Edition. The K-3 Prestige is a special-edition model of the original PENTAX K-3, the flagship of the…

Kenko Tokina USA, Inc. Introduces New Hoya EVO ANTISTATIC Series

The professional photographic filters employ a newly developed coating to repel dust.
Wesley Pitts
Huntington Beach, CA. - (July 22, 2014) - Kenko Tokina USA, Inc. is proud to introduce the new Hoya EVO ANTISTATIC series of professional photographic filters. Hoya engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where…

Sigma Launches “Test Shoot: Try Before You Buy” Consumer Loaner Program

Consumers offered five-day test drive with the dp2 Quattro camera
Wesley Pitts
RONKONKOMA, N.Y. — July 1, 2014 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines oflenses, cameras and flashes, today announced the launch of the new “Try Before You Buy” loaner program that offers consumers the opportunity to…

Apple Halts Future Development Of Apple Aperture—Creates Migration Path For New OS X Photos App

Apple will focus on the new OS X Photos app that is set to ship next year.
Wesley Pitts
This morning, reports began circulating that Apple was “killing Aperture.” The company’s statement below confirms that there will be no future development of Aperture, and Apple will focus on the new OS X Photos app that is set to ship next year. From Apple: "With the introduction of the new…
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