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Monday, August 23, 2010

Sony DSLR-α560

Features include multi-frame noise reduction

It offers a wide and therefore highly versatile focal range from 0.19m to infinity, and features a nine-blade circular aperture that along with the large F2 maximum aperture contributes to smooth, natural bokeh effects.

In keeping with traditional Carl Zeiss design, the all-metal lens barrel has been finished to a very high standard resulting in a visibly high-quality appearance.
 
 Offering photographers at all levels great value and performance in a compact and lightweight design, the new DT 35mm F1.8 SAM (SAL35F18) weighs just 6 ounces. It can be added to a lens kit system and carried without noticeably increasing the weight of the bag.

With an approximately 50mm (35mm equivalent) focal length on an APS-C sensor, this lens is ideal for snapshots and portraits under a wide range of shooting conditions. The high-speed F1.8 maximum aperture is particularly advantageous for hand held shooting in low light.
 
At just 0.8 feet, the DT 35mm F1.8 SAM (SAL35F18) has the shortest minimum focus in its class, making it an excellent choice for dramatic close-ups too. Whatever the shot, the internal Smooth Autofocus Motor (SAM) drives the focusing group directly and ensures responsive and fluid autofocus operation.

The new 85mm F2.8 SAM (SAL85F28) lens is a full-frame lens in that offers performance and affordability. The 85mm focal length is a standard for portraiture because of the natural perspective that it provides. On an APS-C sensor camera the 85mm F2.8 SAM functions as a 127.5mm (35mm equivalent) telephoto lens – and features a Sonnar-type optical design that is considered ideal for mid-range telephoto lenses.

The lens is sharp center to corner, and features smooth defocusing thanks to its large F2.8 maximum aperture and circular aperture design. At two feet, the minimum focusing distance is the shortest in its class, and SAM motor technology ensures smooth autofocus operation.
The quality optical and mechanical features of the lens mean it is suitable for serious photography and should more than satisfy intermediate and advanced users alike.

Pricing and Availability
The α560 model with the camera body and 18-55mm kit lens will cost about $750 and will be available in October. With the body only, it will cost about $650. The Carl Zeiss Distagon T* 24mm F2 SSM (model SAL24F20Z), DT 35mm F1.8 SAM (model SAL35F18) and 85mm F2.8 SAM (model SAL85F28) lenses will be available in October for about $1,250, $200, $250 respectively.

The cameras, lens and a range of accessories will be available at Sony Style® retail stores (www.Sonystyle.com/retail) and at authorized dealers nationwide.


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