Sony Adds Intelligent Auto Technology To Cyber-shot Cameras
Three key technologies make the cameras "smarter"
SAN DIEGO, Feb. 17, 2009 – Sony today announced five new Cyber-shot cameras (models DSC-T900, DSC-T90, DSC-W290, DSC-W230 and DSC-H20) that make it easier to take the best pictures without changing settings. The intelligent auto mode, available on the T900, T90, W290 and H20 models helps “think” for you and detect scene conditions then adjust settings, especially in difficult lighting scenarios.
“This camera provides a seamless experience,” said Karim Noblecilla, senior product marketing manager in Sony Electronics’ Digital Imaging Division. “You can go from a walk in the park to taking pictures of a flower and then back to beautiful landscapes or indoor birthday parties, and the camera will know what to do to get the best shot.”
Additionally, intelligent auto mode enhances pictures of faces to capture natural skin tones, identifies when your subject has closed eyes, and helps reduce blur without damaging image quality.
Sony has combined three key technologies to make these cameras smarter.
Intelligent scene recognition (iSCN) detects up to eight scenes, recognizing objects, faces and lighting conditions (e.g. low light and backlight). Then, in one-thirtieth of a second, it changes the setting to get the best shot.
Face detection registers up to eight faces; adjusts focus, exposure, white balance and flash; and detects motion. This intelligent camera combines face detection with iSCN, featuring blink detection. It takes two pictures and saves the one in which the subject’s eyes are the least shut.
The W290 and H20 cameras also have selected-face memory, allowing you to zero in on the main subject’s face. The next time the camera detects the priority face in the frame, it will automatically focus on that person.
The W230 model has iSCN that detects up to five scene conditions, face detection with child and adult priority, and the Optical SteadyShot image stabilization feature. You can turn on these features in auto mode to make the W230 camera intelligent.
All of the new cameras have the Optical SteadyShot feature and Smile Shutter technology. The Optical SteadyShot image stabilization feature helps prevent blur due to camera shake without impacting image quality. Equipped with Sony’s Smile Shutter technology, these cameras automatically capture a smile the moment it happens.
Another advanced feature that sets these cameras apart from most digital still cameras is iSCN advanced. Noblecilla said the iAuto feature increases the chances of getting a great shot. You can also set up iSCN advanced as a permanent feature. When the scene has difficult lighting such as backlight or low light, the camera will take two shots within a fraction of a second using two alternative settings, so you can select which picture you prefer.
The W290, H20, T90 and T900 cameras feature wide and full-screen 720p movie recording at 30 frames per second in fine, standard and VGA recording modes. The 720p movie resolution is three times higher than VGA movies.