New mirrorless camera
While conventional lenses were passive in controlling camera settings, the unique i-Function Lens is a proactive lens that communicates with the camera body. It delivers total image control with fast manual settings to ensure quick and easy image capturing, and also provides customized settings which are ideal for the lens being used. The lens incorporates a conveniently-located i-Function button which allows users to scroll through manual settings, and a focus ring which is used to easily change parameters for each setting. This unprecedented control system is clever, intuitive and fast, putting the perfect picture at everyone’s fingertips.
Since a typical camera-user wraps their hand around the lens when holding the camera, the new system means that photographers can naturally use their left hand to change settings through the intuitive i-Function lens without the need to take the cameras off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly and easily by simply using the i-Function button and ring on the lens, meaning easier and quicker configuration while shooting.
The NX100 also has a lens priority mode which makes switching between lenses easier than ever. Each lens is clearly marked with icons that illustrate their main usages, so beginners can quickly understand which lens they need to select for any given scene. The lens priority mode provides scene options specifically designed for the lens being used – for example when a landscape lens is attached, the camera will immediately display the landscape mode. Additionally, when users change to a specialized lens, the camera will recognize the lens type and automatically configure the settings that would best match with the attached lens. This latter feature will work with future, specialized Samsung lenses.
The NX100’s innovations aren’t confined to the lens – the camera also provides a very creative feature called ‘Smart Filter’. In playback mode, users can apply seven different effects to the picture, such as the vignette, soft focus, fish-eye, or miniature effects. The ‘Smart Filter’ provides not just high quality images, but also features that are fun to use.
The fun doesn't stop with the still image options - the NX100 supports HD movie recording at 720P, so that memories can stay alive in their finest details. The NX100 also contains a ‘Sound Picture’ mode, which can record audio when a photo is taken enriching the experience. To ensure the perfect quality of every image, even when lenses are being regularly changed, the NX100 also features a supersonic dust reduction feature to remove foreign particles from the lens before shooting.
The NX100 will be equipped with a range of innovative lenses and accessories to further enhance the user’s experience. At launch, the lens line-up includes a compact zoom 20-50mm lens to provide both high image quality and portability. A small and light 20mm wide angle Pancake lens will be introduced shortly after. Two additional specialized lenses will be available in the first half of 2011 – a 60mm Macro lens and 18-200mm Super Zoom lens. To expand the lens line-up even further, three more lenses will be introduced by the second half of 2011, including 16mm, 85mm, and 16-80mm lenses. The NX system will be further enhanced with more accessories, including an Electronic Viewfinder, Flash and GPS tracker to capture your exact geographical location.