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Tuesday, January 26, 2010

Panasonic LUMIX DMC-ZS7

Allows users to geo-tag photos and videos

Secaucus, NJ (January 26, 2010) – Panasonic today introduces the LUMIX DMC-ZS7, the newest member of the acclaimed superzoom ZS-Series of digital cameras that have gained worldwide popularity. Complete with its hallmark 25mm ultra-wide-angle Leica lens and a powerful 12x optical zoom (operable in video recording mode), this 12.1-megapixel powerhouse performer, also includes a new built-in GPS (Global Positioning System) feature that embeds photos and videos with the latitude and longitude location details, a useful feature when using an online photo-sharing website. The LUMIX ZS7 is also the world’s smallest photo/video hybrid superzoom digital camera*1, which can also record High Definition (HD) video using the recording capability in AVCHD Lite, which includes a dedicated video record button and new to the ZS-Series is a manual shooting mode.

“As a successor to the Panasonic LUMIX ZS3, which was last year’s most popular compact model, we are confident the Panasonic LUMIX ZS7 will continue the success, thanks to big features like HD video, 12x optical zoom and the newly added GPS capabilities and it’s super-fast Auto Focusing,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “Panasonic is excited to introduce our first GPS-enabled digital camera, and it adds to the ZS7’s appeal as the ultimate travel companion – from its range of shooting options, both far and wide, and now the ability to record exactly where photos were taken. We are confident consumers will have all the features they need to capture high quality photos and video and share their travels with their friends and family.”

The Panasonic LUMIX ZS7 features Sonic Speed AF (Auto Focus), which enables a super-fast response time, and a shutter release time lag as short as approximately 0.006 second. The camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities and together with the Sonic Speed AF that lets users lock on the subject minimum in approximately 0.35 second (wide-end) / 0.41 second (tele-end)*3. The LUMIX ZS7 also features a short startup time of approximately 1.1 second.

With the new GPS feature, the Panasonic LUMIX ZS7 is the ultimate travel companion, and can record the latitude and longitude in the EXIF (Exchangeable Image File Format) data, while also displaying the location information real-time while shooting and during playback. These geo-tagged images can be pinpointed on maps common in photo-sharing websites and social media sites – so travels can be archived and also visually represented on a map – and easily shared with friends and family. The Panasonic LUMIX ZS7 also shows the name of the city, country and state, and information for more than 500,000 popular landmarks, covering 73 countries, are stored in the camera’s internal memory. For instance, when users are taking photos of the Eiffel Tower or Empire State Building, landmarks stored within the camera, these locations will be displayed on the screen while taking it and tagged in the data. Users can also refer to the locations using the included software PHOTOfunSTUDIO HD Edition Version 5.1. The LUMIX ZS7 automatically adjusts its internal clock to the local time, so there’s no need to set the clock manually when traveling.

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