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Tuesday, January 26, 2010

Panasonic LUMIX DMC-ZR3

Features AVCHD Lite HD Video Recording

SECAUCUS, NJ (January 26, 2010) – Panasonic today announced the introduction of the LUMIX DMC-ZR3, a fully-featured digital camera complete with AVCHD Lite High Defintion (HD) video recording capabilities, a25mm ultra-wide-angle Leica lens and a powerful 8x optical zoom – giving consumers a wide-range of shooting options, yet in a slim body that is small enough to fit in a pocket or small purse. New to the ZR-Series this year, Panasonic also introduces Intelligent Zoom, which extends the LUMIX ZR3’s zoom to an impressive 10x.

The Panasonic LUMIX ZR3’s incredible 8x optical zoom is not found on many conventional point-and-shoot cameras, especially ones that are approximately 1-inch thick. With a powerful zoom, users will be thrilled with the close-up shots they are able to take. And for an added boost, zoom power can be increased to 10x with Panasonic’s new Intelligent Zoom function, which takes advantage of the newly-added Intelligent Resolution technology. Intelligent Resolution, a component of Intelligent Auto mode, helps to maintain optimal picture quality by capturing higher quality signal processing and through the detection of three areas - outlines, detailed texture areas and soft gradation – examining them pixel by pixel to enhance any degradation created during the digital zoom process or in high-sensitivity shooting. As a result of Intelligent Resolution, images are naturally clear and crisp in both photo and video recording.

“The 2010 Panasonic LUMIX lineup of digital cameras pack advanced functions into smaller, more compact bodies without compromising the ability to take high quality photos and video,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronic Company. “With a remarkable 8x optical zoom power, sleek design, HD video capabilities, the LUMIX ZR3 is a compact and versatile camera that is also extremely easy and intuitive to use.”

The LUMIX ZR3 takes video recording to the next level with its AVCHD Lite HD video format. Featuring double the recording time in HD quality compared to the conventional Motion JPEG format, and offering Dolby Digital Stereo Creator to record high-quality audio, the LUMIX ZR3 is perfect for capturing those spur-of-the-moment video opportunities in high-quality. With the newly-added Video Divide function, users can cut their video into two sections on the spot – within the menus of the camera – to shorten or delete the unwanted half.

Continuing with the trademark iA mode, Panasonic has incorporated this intuitive and innovative feature into the LUMIX ZR3. Working to enhance the potential of all photos and videos, iA mode automatically selects the best Scene mode, and also helps to correct handshake and any focus or brightness issues.

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