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Tuesday, September 14, 2010

Olympus E-5

Features include HD video and in-camera art filters

CENTER VALLEY, Pa., September 14, 2010 – Today Olympus announces the E-5, a new digital single lens reflex (DSLR) camera that builds on the company’s tradition of innovation to meet the rigorous demands of professional photographers and experienced amateurs. In recent years, Olympus has changed the DSLR marketplace by pioneering groundbreaking features, including the first 100 percent digital-specific lenses, the award-winning Supersonic Wave Filter Dust Reduction System, the first Full -Time Live View system and a completely splashproof and dustproof magnesium alloy DSLR body. Olympus continues this legacy by pairing these technologies with several new breakthrough features developed for the E-5 camera, providing further proof that Olympus lets you capture it all.

• Superior Image Quality: The E-5 camera achieves the highest image quality of any Olympus camera by pairing a 12.3 megapixel High-Speed Live MOS Sensor with a TruePic V+ image processing engine that boasts new “Fine Detail Processing” technology for greater detail in the photograph. Optimized to maximize the performance of the Zuiko® Digital Lenses, Fine Detail Processing takes digital photography to the next level.

• 270 Degree Swivel LCD: A 3.0-inch dual axis swivel HyperCrystal® LCD with 920,000 dots makes it easy to frame High Definition (HD) videos and still images at any angle from low to high and side to side to ensure accurate composition.

• Limitless Creativity: Ten in-camera Art Filters including new Dramatic Tone round out this DSLR’s impressive feature set. For the first time, photographers can use Art Filters in all shooting modes, program auto, shutter priority, aperture priority and manual modes and movies with expanded control. Both still and movie capable, the E-5 camera offers HD video in an E-System DSLR for the first time.

“The E-5 camera combines the E-System’s legendary durability, reliability and professional image quality with HD video, multi-exposure and creative art features of the PEN® series,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “Wherever you’re shooting, the rugged splashproof design of this camera will capture excellent images and video and withstand any rough conditions you might encounter.”

Superior Image Quality The E-5 camera utilizes a unique combination of cutting-edge technologies to deliver the highest image quality in the Olympus family. Together with its 12.3 megapixel High-Speed Live MOS image sensor, the Olympus TruePic V+ Image Processor produces clear and colorful photos using all the pixel information at an individual pixel level to provide the best digital images possible. The increased detail is due to the new Fine Detail Processing technology, utilizing a sophisticated algorithm to deliver all the information from each pixel for greater detail than shots taken on other cameras with the same number of pixels. The image processor is noted for accurate natural color, true-to-life flesh tones, brilliant blue skies and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings (ISO 100 to ISO 6400), enabling great results in low-light situations.


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