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Wednesday, September 15, 2010

Nikon SB-700 Speedlight

Features advanced multi-functional flash technology

MELVILLE, N.Y. (September 15, 2010) – Today, Nikon Inc. introduced the versatile new SB-700 Speedlight, the latest addition to Nikon's powerful and renowned Creative Lighting System for a wide range of photographers and applications. The SB-700 is a high-performance flash that brings simplicity to on-camera, remote and multiple flash photography.

Building on the success of the popular SB-600 Speedlight and the advanced functionality of the SB-900 Speedlight, the SB-700 also incorporates a wide zoom range covering the most popular focal lengths and FX/DX-format identification that optimizes zoom settings based on the user’s camera body. The SB-700 also provides a more efficient use of batteries and flash coverage in addition to three light distribution patterns for flash-to-scene customization. Whether used as an on-camera flash or as a wireless commander or remote, the Nikon SB-700 Speedlight offers dependable and consistent flash exposure even under the most challenging lighting conditions.

Designed for a variety of photographers ranging from amateurs in the field to professionals in the studio, the SB-700 integrates a host of new features designed to make flash photography simple, accurate and creative. The SB-700 is for photographers looking for an on-camera Speedlight offering more power for greater depth-of-field control than the built-in flash, or an additional Speedlight for wireless multiple flash set-ups. This Speedlight will also satisfy the needs of photographers looking for a compact Speedlight that can be set up as a Commander or a Remote as well as those who want to upgrade from their existing or older Nikon Speedlight.

“When designing the new Nikon SB-700, we were sure to incorporate the features that made the SB-600 Speedlight such a popular and well respected flash unit as well as the advanced technology that users of the SB-900 Speedlight have come to know,” said Lisa Osorio, general manager of marketing at Nikon Inc.  “The Nikon SB-700 is a multifunctional Speedlight that combines high-quality with a simple yet sophisticated design.”

The Nikon SB-700 has many new and redesigned features and that make it easy-to-use, yet powerful enough to assist in tough and challenging lighting conditions and settings. The SB-700’s LCD design and layout enables easy-to-remember and intuitive operation, while the multi-step power zoom covers wide 24-120mm angle of view with FX-format cameras. The improved user interface of the SB-700 utilizes a large easy-to-read dot-matrix LCD panel making navigation and usage even easier.


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