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Nikon Coolpix Cameras

Two new models

The COOLPIX S1100pj will be available in September 2010 for $349.95* MSRP in a choice of colors including black, violet, green and silver.

The New COOLPIX S5100: Style, Speed and Simplicity
The new COOLPIX S5100 combines speedy performance with sleek design for a stylish, yet convenient accessory for wherever life leads. Sporting a fast start-up time, a short shutter-release time and one-touch HD 720p movie recording at 30 fps, the S5100 helps to ensure memories are captured as soon as they happen. The S5100 plays host to a myriad of Nikon technologies used to capture beautiful nighttime and low light shots with less blur and noise. These features include image processing that results in less noise at high sensitivities, a motion detection function, lens-shift vibration reduction (VR) function and a new flash control system.

In addition to must-have features including 12.2-megapixel resolution, a bright 2.7-inch LCD display, 5x Optical Zoom and a 4-way VR Image Stabilization System with ISO settings to 3200 at full resolution, the COOLPIX S5100 also adds a new tripod detection function found on premium NIKKOR lenses. This function detects handheld or tripod shooting and automatically selects the ideal exposure, ISO sensitivity and shutter speed in order to reduce image blur and ensure sharp photos.

The stylish design and vivid color options of the COOLPIX S5100 make the camera a perfect outlet to express one’s personality, while user-friendly features like 18 scene modes, Scene Auto Selector, Subject Tracking and Nikon’s Smart Portrait System make the S5100 an easy-to-use tool for capturing remarkable photos virtually anywhere.

The COOLPIX S5100 will be available in October 2010 for $179.95* MSRP in a choice of attractive colors including black, pink, purple and blue.

COOLPIX Technology
At the core of all new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. For the first time, Nikon’s new EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures with stunning color and sharpness. The new S-Series models embrace the addition of High Definition (HD) video accessible via an ideally located video record button on the back of the camera. Other COOLPIX features include Scene Auto Selector or Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures anywhere. To help users create better portraits easier, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Improved Face-Priority AF, Face-Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject (features vary by model).

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com/, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

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