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Tuesday, January 27, 2009

New Rugged Panasonic Camera

Withstands Water, Shock, Dust and Shoots HD Video

MIAMI, FL (January 27, 2009) – Panasonic today introduced the LUMIX DMC-TS1, the world’s first*1 waterproof, shockproof and dustproof digital camera*2 to also feature AVCHD Lite High Definition (HD) video recording capabilities*3.  The TS1’s tough and rugged design makes it the ideal choice for active users needing the ultimate hybrid for capturing both still and motion images during outdoor activities.  The LUMIX TS1, with a 12.1 megapixel resolution, features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, a 4.6x optical zoom and Panasonic’s proprietary iA (Intelligent Auto) mode, making this an easy-to-use, yet powerful camera that packs advanced imaging features.

“Many consumers are hesitant to take their digital cameras on outdoor activities like skiing, hiking, boating or even a day at the beach, for fear it will be damaged.  With the introduction of the LUMIX TS1, we offer a digital camera with a rugged design that consumers can feel confident using in these tough environments,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “Even more, with the ability to take both beautiful high-quality still images and High Definition video, with AVCHD Lite, the TS1 offers a powerful one-two punch to capture memories that can later be shared with friends and family.”

The TS1 is waterproof to a depth of 10 feet, shockproof from falls up to 5 feet, and dustproof.  With its rubber padding, reinforced glass and carbon resins inside the camera, the TS1 features an airtight body protected against water immersion, dust and sand.

Starting at the 28mm wide angle, and zooming up to a useful 128mm in telephoto, the TS1 gives users the flexibility for a variety of shooting environments – especially underwater, where movement is often restricted and the angle of view becomes important for composing shots.  The TS1 also features a 2.7-inch, 230,000-dot Intelligent LCD with a wide viewing angle, enhancing visibility during recording and playback by automatic brightness control according to the environment’s lighting conditions.  Plus, the TS1’s LCD panel is deliberately thickened for protection against pressure, allowing the display to operate with clear visibility even underwater.

The TS1 records AVCHD Lite HD video, allowing almost double the recording time in HD quality compared with the conventional Motion JPEG format. The TS1 also features Dolby Digital Creator to record high quality audio to match the high-quality motion images.

Also new in 2009, the TS1 features iA mode for both still images and in Movie Mode. For iA in Movie Mode, the TS1 features Optical Image Stabilization (O.I.S.), which helps prevent handshake when using high-powered zoom. Face Detection automatically detects a face in a frame and adjusts focus, exposure, contrast, and skin complexion on the face. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. And Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality.  A Wind Cut function is also available to block out most of the noise from background wind. Optical zoom can be used in motion image recording. Users can start video recording by simply pressing a dedicated button on the camera's back panel.


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