FUJIFILM X-Pro1

Featuring the New X-Trans CMOS sensor

Valhalla, N.Y., January 9, 2012 – FUJIFILM North America Corporation proudly introduces the debut of its newest and most advanced addition to its premium, high quality X-Series digital camera line-up – the FUJIFILM X-Pro1 interchangeable lens digital camera system.

With a brand new, custom developed 16MP APS-C X-Trans CMOS sensorTM, incorporating a newly developed filter array and Fujifilm's proprietary EXR Processor technology, the FUJIFILM X-Pro1 is poised to deliver superlative image quality that will rival currently available mid and high-end DSLR models. Taking another decisive step into the premium camera market, Fujifilm has taken the X-Pro1 to the next level featuring a New 2nd Generation Hybrid Multi Viewfinder and three prime interchangeable FUJINON lenses.

The FUJIFILM X-Pro1 digital camera not only promises to carve out a distinct position in the premium camera category, but it also promises to reward X-Series loyalists with a camera system that surpasses their expectations.

"Fujifilm puts great emphasis on producing outstanding image quality, and with the X-Pro1, we are proud to offer an interchangeable lens system that performs to the highest professional caliber," said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. "Each element is the product of Fujifilm's commitment to uncompromising quality. With its custom APS-C X-Trans CMOS sensorTM, unique Hybrid Multi Viewfinder and three interchangeable lenses, the X-Pro1 is poised to become the new standard for photographers."

Setting new standards in image resolution Fujifilm has developed a new CMOS sensor called the X-Trans CMOSTM. The X-Trans CMOSTM sensor is capable of delivering resolution that is superior to other APS-C sensors and equal to even some full frame sensors.

The new color filter array paves the way for an ideal sensor that does not need an optical low-pass filter. While the optical low-pass filter is indispensable for the reduction of moiré and false color generated by conventional sensors, it also degrades resolution. Fujifilm has developed a new color filter array that is inspired by the random arrangement of fine film grain, removing the need for an optical low-pass filter to solve moiré and false color issues. In the array, RGB pixels are arranged in 6x6 pixel sets with high aperiodicity (randomness). Increasing the degree of randomness eliminates the fundamental cause of moiré and false colors – a problem that occurs in conventional arrays when shooting stripes and other repeating patterns. The presence of an R, G and B pixel in every vertical and horizontal pixel series minimizes the generation of false colors and delivers higher color reproduction.

As a result of using a film-inspired array, a more powerful processor is required to process the image signal data. So Fujifilm has developed the EXR Processor Pro. This technology will maximize the full potential of the X-Trans CMOSTM sensor, delivering high speed and high precision image processing.

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