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Wednesday, September 7, 2011

ExpoImaging Rogue Gels

Provide 20 colors of stackable lighting filters in two new kits

Las Vegas, Nevada, Photoshop World — September 7, 2011 — ExpoImaging, Inc., which markets, designs, manufactures and distributes innovative camera accessories to the photographic market, today announced availability of Rogue Gels, the newest addition to its Rogue Photographic Design line of products.

Rogue Gel Kits offer photographers a choice of 20 dynamic color and correction filters to help create dramatic and theatrical lighting. Each kit includes a combination of 14 color effects gels, 5 color correction gels, and 1 diffusion gel inside a compact storage pouch with quick reference dividers to keep the gels safe and organized.

Rogue Gels are individually printed with the LEE Filter™ name of each gel, as well as the gelʼs measured f/stop loss value, and when appropriate the corresponding Kelvin color temperature correction and camera white balance icon.

Rogue Gels are sold in two innovative styles, the Rogue Universal Lighting Filter Kit and the Lighting Filter Kit for Rogue Grid.

Rogue Universal Gels are designed to fit most standard shoe mount flashes. The Rogue Gel-Band, which is included with the Universal Filter Kit, is used to quickly attach the tabs on the Universal Gels to the flash head. With a coverage area of 3" x 2.5" (76mm x 63mm) they are large enough to cover even the largest flash heads.

Rogue Grid Gels are designed to be used exclusively with the Rogue Grid. They are cut to nest into the circular Grid bezel in front of the molded honeycomb grids.

"Our goal is to continue designing innovative and versatile tools for photographers. Realizing that lighting filters [gels] are a widely used commodity in photography, we approached this project with the intention of adding value by making our gels easier to use," said Erik Sowder, CEO of ExpoImaging, Inc. "The Rogue Gelsʼ innovative design improves the overall convenience of using gels by making them easier to identify, attach, and stow away. No other gel system is as easy to use, or I think, as elegant."

Colored lighting filters, or gels are often used in photography on accent lights, or to add dramatic color to backgrounds or selected portions of a scene for artistic effect. Correction filters are typically used to adjust the color temperature of a flash to better match other light sources to improve overall color balance in an image.


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