Home News Industry News Canon EOS Rebel T3i & EOS Rebel T3
Monday, February 7, 2011

Canon EOS Rebel T3i & EOS Rebel T3

Plus two new speedlites and an EF-S lens

Basic + Function

Canon helps beginners get more creative with photography by letting even the most entry-level novice make camera adjustments with easy to understand setting options.  In automatic shooting modes such as Portrait, Landscape, Close-up, Action and Night Scene, Canon users can access a quick menu screen to make adjustments as per the scene’s ambience.  When shooting in one of Canon’s “Basic Zones” users can make adjustments as per the scene’s lighting or scene type.    An easy-to-read menu lets you select an ambience setting from Vivid, Soft, Warm, Intense, Cool, Brighter, Darker to Monochrome, while a Lighting setting allows users to select from Daylight, Shade, Cloudy, Tungsten light, Fluorescent light or Sunset.

Rebel T3i Digital SLR Camera

An A+ for Automatic Mode

Canon aims to make everyone a better photographer and has enhanced the capabilities of the Rebel T3i’s automatic mode with new Scene Intelligent Auto technology, re-branding the green mode dial setting with a boxed “A+” design. This new camera setting now takes Picture Style into account as part of the camera’s “Auto” setting.  By analyzing faces, colors, brightness, movement, and contrast, the camera will dynamically adjust picture-style parameters to match the subject and control vividness.  Previously, the automatic setting on a Rebel DSLR adjusted exposure, focus, white balance, and Auto Lighting Optimizer, however on the new Rebel T3i, Picture Style Auto is also taken into account as part of the new Scene Intelligent Auto technology.  By incorporating this fifth parameter the camera more intelligently analyzes scenes and adjusts settings based on the subject matter being shot.  So when the camera is photographing a face it will reproduce more natural skin tones or blue skies for more vivid landscapes, a flashy red car for more saturated color and evening sunsets for more expressive images.

Fun Rebel Features

For the first time in a Rebel DSLR, the new Rebel T3i features a large Vari-Angle three-inch Clear View LCD screen with 1,040,000 dot/VGA resolution plus anti-reflective and smudge-resistant coatings for bright clear viewing from any angle. The large Vari-Angle screen helps compose low-angle or overhead shots whether capturing still images or Full HD video clips.  Photographers will enjoy the convenience of capturing an overhead shot of a parade or low-angle shots of their children on the Vari-Angle screen.


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