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Thursday, February 22, 2007

The PowerShot A570 IS and A560 Join Canon Line-Up

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Canon A570LAKE SUCCESS, N.Y., February 21, 2007 - With the introduction of the PowerShot A570 IS and A560 digital cameras, Canon's A-Series cameras have once again come to the rescue of consumers just joining the digital photo revolution, as well as those who are already in the photo-fray, and are waiting for top-tier technology to trickle down before they trade-up.

Although the line's "A" designation stands for the convenient AA batteries it accepts, it could easily stand for "affordable" or simply reflect the consistently high marks that these feature-packed PowerShot digital cameras earn from camera users and digital camera advocates alike. These two newest A-Series digital cameras continue to deliver on Canon's long-standing commitment to produce the highest quality cameras at the highest possible value to consumers. Indeed, Canon's A-series of cameras have long been heralded as a top-featured, entry-level line of digital cameras and rewarded with considerable consumer loyalty.

"As Canon leads the way in digital camera design, innovation and image excellence, we are also seeking ways to put the power of those imaging advances into the hands of digital camera users everywhere," states Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "We are very proud that our new PowerShot A570 IS and PowerShot A560 digital cameras continue to fulfill that commitment and deliver on the promise of high quality and affordability."

Sophistication Made Simple
Both the PowerShot A570 IS and the PowerShot A560 digital cameras are built with the kind of intuitive engineering that makes taking great pictures as simple as pointing and shooting. From the cameras' Face Detection technology that detects multiple human faces in a scene and the new Red-eye Correction feature that greatly reduces that cursed condition that can occur with flash photography, to the on-board Intelligent Orientation Sensor that automatically detects whether the camera is being held and shot vertically or horizontally, these Canon cameras give users the freedom to shoot and share their photos with incomparable ease. The new models also feature a large and bright 2.5-inch 115,000 pixel LCD color display, making it easier to review captured images, perform on-camera editing and read and select menu options.

The "brain" of these new PowerShot A-Series digital cameras is DIGIC III, the newest iteration of Canon's ultra-efficient (and proprietary) image processor. Previously available only on Canon's most advanced digital cameras, the DIGIC III image processor accounts for the camera's higher performance levels including faster start up, autofocus and shutter response times, improved image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions.


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