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Friday, September 12, 2008

The First Micro Four Thirds Lenses

Two New Lenses for Panasonic G1

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SECAUCUS, NJ (September 12, 2008) - Panasonic today announced the world's first interchangeable lenses designed for the new Micro Four Thirds System. The LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S will be the standard kit lens with the LUMIX DMC-G1, the world's first Micro Four Thirds System digital camera, which also debuted today. In addition, the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto lens, also designed for the Micro Four Thirds format, offers an enhanced zoom range for use with the DMC-G1 and other cameras based on the new standard.

Panasonic's two new Micro Four Thirds System lenses produce professional-level images, typical of digital single-reflex lens (DSLR) cameras, while greatly reducing the size. For instance, the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S lens is nearly half the size and weight of traditional DSLR lenses with comparable focal lengths.* Both lenses feature Panasonic's Mega O.I.S. (optical image stabilizer), which helps reduce blur caused by hand movement when snapping photos, and are compatible with Panasonic's Contrast AF (Auto Focus) system found in the LUMIX DMC-G1. Contrast AF in the G1 allows the user to choose from a wide-range of AF modes, including: multiple-area AF with up to 23 focus areas; 1-area AF with a selectable focus area; Face Detection; and AF Tracking. The lenses also feature a durable metal mount and multi-coated lens to reduce ghosts and flares on images. In addition, seven aperture blades create a rounded shape that produces smoothness when shooting out-of-focus areas, helping to deliver top optical performance.

"The introduction of the Micro Four Thirds System is a huge advancement for digital photographers as the reduction in size and weight of these lenses will really change the market and make this format more approachable," said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "Average consumers interested in purchasing an advanced camera were previously deterred by the bulkiness and inconvenience of DSLRs, so these new lenses provide the same level of quality that consumers demand, but in a package much more suitable for active lifestyles."

The LUMIX G VARIO 14-45mm/F3.5-5.6ASPH./MEGA O.I.S. will be part of the kit with the LUMIX DMC-G1 body and will be available in mid-November. The LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. will also be available in November. Pricing for the both lenses will be announced in early October.

*Compared to LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens, available with the Panasonic LUMIX DMC-L10 kit.


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