Sony Unveils First Full-Frame D-SLR
The New Flagship Full-Frame Alpha DSLR-A900 With 24.6 MP Resolution
SAN DIEGO, Sept. 9, 2008 - Sony is introducing its full-frame α (alpha) DSLR-A900 camera, aimed at serious photo enthusiasts looking for traditional SLR performance with the added benefits of digital photography.
It is designed to deliver ultra-fine picture quality with the world's highest resolution, 24.6-megapixel, 35 mm full-frame CMOS sensor and fast image processing with a new dual BIONZ® processing engines. The camera is also the first to have a body-integrated image stabilization system for a full-frame sensor with Sony's SteadyShot® Inside anti-shake system.
One look at the camera's distinctive pentaprism and nostalgic body design will evoke its full-frame optical performance. It features a bright, clear optical viewfinder with 100% field of view coverage that would impress even film photography loyalists.
"The α (alpha) DSLR-A900 introduction solidifies Sony's position as a leading camera manufacturer that can meet the demands of serious enthusiasts," said Phil Lubell, director of digital camera marketing at Sony Electronics. "It represents the best in sensor and image processing technologies and offers enhanced functions, performance and reliability so photographers can push their creativity to the limit."