Sony Spotlights Latest Cyber-shot camera at PMA
Introduces new DSC-HX1
LAS VEGAS (PMA #F171), March 2, 2009 – Sony is exhibiting an array of new digital imaging products here at the Photo Marketing Association (PMA) 2009 International Convention, including the new Cyber-shot® camera (model DSC-HX1) with “sweep panorama” technology.
Cyber-shot Digital Still Cameras
New Cyber-shot models being shown include cameras in the T, W, H and S series, along with new printer models and other accessory lines.
The DSC-HX1 model is the company’s first Cyber-shot camera with sweep panorama technology, which captures up to 224-degree panorama shots in one easy press-and-sweep motion. The HX1 camera is also the company’s first Cyber-shot camera with exclusive 1/2.4-inch Exmor™ CMOS sensor technology. This sensor technology allows it to achieve burst speeds of up to 10 frames per second at full 9.1 megapixel resolution in the continuous burst mode. It is also the first Cyber-shot camera to include a Sony G lens and 1080p HD movie clip recording capabilities.
Two new digital photo printers, two professional printers and 13 new digital imaging accessories are also on display. Accessories include underwater housing products, high-definition (HD) lenses and output cables, accessory packs for sports and outdoor enthusiasts, as well as a full line of fashionable and functional cases and camera bags for Cyber-shot cameras and Handycam® camcorders.
The intelligent auto (iAuto) mode, available on the T900, T90, W290 and H20 models announced in February, helps “think” for you and detect scene conditions then adjust settings, especially in difficult lighting scenarios.
α (Alpha) DSLR Cameras
Sony’s full-frame α (alpha) DSLR-A900 camera (introduced last fall), is back at PMA after being presented here as a prototype last year. It is aimed at serious photo enthusiasts looking for traditional SLR performance with the added benefits of digital photography.
It is designed to deliver ultra-fine picture quality with a 24.6-megapixel, 35 mm full-frame CMOS sensor and fast image processing with a new dual BIONZ® processing engine. The camera is also the first DSLR to have a body-integrated image stabilization system for a full-frame sensor with Sony’s SteadyShot® Inside anti-shake system.
One look at the camera’s distinctive pentaprism and nostalgic body design will evoke its full-frame optical performance. It features a bright, clear optical viewfinder with 100 percent field of view coverage that impresses many film photography loyalists.