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Thursday, January 24, 2008

Samsung To Introduce Next-Generation DSLR at PMA 2008

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Samsung GX-20GX-20 Boasts CMOS Sensor, Improved Shake Reduction, and Live View LCD

Ridgefield Park, NJ (January 24, 2008) - At the 2008 Photo Marketing Association Show, (PMA 2008) Samsung will introduce the GX-20 - its highly-anticipated, next‑generation DSLR. A 14.6 mega-pixel DSLR, the GX‑20 extends the range of Samsung's acclaimed GX-Series and boasts an impressive feature set that will garner the attention of any professional or photographer or enthusiast.

The GX-20 improves on many of the advanced qualities of its sibling DSLR, the 10.2 mega-pixel GX-10; however a host of new features and firsts truly set this camera apart from any other GX‑Series model previously introduced by Samsung. The GX-20 is highlighted by its proprietary, high‑performance CMOS sensor. The Samsung CMOS sensor is equipped with 14 mega-pixel resolution, can capture 14-bit RAW images, and maintains outstanding noise performance, even at a high ISO setting of 6400. The GX‑20 also incorporates improved sensor-based shake-reduction as well as a double dust-removal system, which is designed to prevent miniscule specs of dust from ruining a perfect image.

€œThis is an exciting time for Samsung," said Stewart Henderson Vice President Marketing, Samsung Opto-Electronics America. "The DSLR market is one of the fastest growing segments of the imaging industry, one which Samsung has served quite well over the past few years with our previous GX-Series DSLRs. With the introduction of the higher-end, professional-grade GX-20, Samsung can now address the needs of the more advanced photographer with a DSLR bearing an impressive list of state-of-the-art photographic technologies."

Designed for the advanced amateur and professional photographer, the GX-20 is the fourth model in Samsung's rapidly growing DSLR range. The premier model of the GX family, Samsung's new GX-20 takes performance to a whole new level with an array of new and improved features, all which will allow users to capture images of uncompromising quality in any environment or setting. Photographers of all skill levels will appreciate the GX-20's large 2.7 inch Live View LCD screen, which allows users to check composition and focus directly on the LCD in real time.

The GX-20's improved sensor-based shake reduction system, dubbed Optical Image Stabilization (OIS), helps photographers overcome the detrimental effects of hand shake and helps minimize blur in situations where the camera is unstable or in low-light conditions.  Because it resides in the camera body, as opposed to the lens, the OPS feature works with a wide range of lenses, including Samsung's Schneider D-XENON family and the full range of Pentax, KAF2, KAF and KA mount lenses. 

Samsung's full range of optics include two zooms, the 18~55mm and 50~200mm Schneider D-XENONs, as well as five new Schneider D-XENON lenses (introduced in 2007). The new Schneider D-XENON lenses are available for use with the entire GX-Series of DSLRs and consist of a 10~17mm, F3.5-4.5  fish-eye zoom, a 12~24mm, F4 ultra-wide zoom, a 16~45mm, F4 wide zoom, a 35mm, F2 fixed focus and a 100mm, F2.8 macro lens.


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