Panasonic Expands LUMIX SLR Line
Other advanced features of the Panasonic LUMIX DMC-L10 include:
• Film Mode: Allows users to choose a setting which mimics the effects of analog film. Users select from nine modes including Standard, Dynamic, Nature, Smooth, Nostalgic, Vibrant, Standard B/W, Dynamic B/W and Smooth B/W, with the capability to finely adjust contrast, sharpness, saturation and noise reduction. All these settings can be confirmed before you take the picture and the result is always as you intended.
• The Venus Engine III: Image processing LSI developed by Panasonic to maximize the performance of the Leica D lens and Live MOS sensor. This advanced LSI helps reproduce images with outstanding resolution, superior color and detailed gradation. It also distinguishes chromatic noise from luminance noise and selectively reduces the chromatic noise, one of the chief sources of image quality problem. This helps the DMC-L10 deliver the superb image rendering one expects from a quality SLR camera.
• Image Stabilization: Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer), a system that prevents blurring from shaky hands and has been incorporated in the full 2007 line of LUMIX digital cameras. This high-precision image stabilizing lens system is now available with the LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6/MEGA O.I.S.
• Advanced Scene Modes: As part of the L10's intuitive usability, the photographer can make finer adjustments when using frequently-used scenes such as Portrait, Sports, Landscape and Night portrait. For instance, when selecting the Portrait or Sports mode, users can further define whether the scene is in outdoors or indoors. When using the Landscape mode, users can specify if it is a nature or an architectural shot.
• Auto-Focusing Methods: To match the shooting situation and subject's position, the user can select from six auto-focusing methods: Face Detection, 9-point, Multi, 3-point, 1-point and Spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen from as many as 11 points. Various group area patterns can also be selected in the new Multi method.
The Panasonic LUMIX DMC-L10 will be available in October 2007 for a MSRP of $1,299.95.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.