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Thursday, August 30, 2007

Panasonic Expands LUMIX SLR Line

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panasonic expandsPanasonic Lumix SLRSECAUCUS, N.J. (August 30, 2007) - Panasonic today introduced the newest member of its digital single-lens reflex (SLR) camera line, the Panasonic LUMIX DMC-L10, the company's first SLR with Face Detection. The DMC-L10 also offers an advanced 2.5 inch Live View LCD which can rotate 270 degrees, enabling versatile shooting options, and making it easy and convenient to shoot from high or low angles. Complete with a 10.1-megapixel Live MOS Sensor, the DMC-L10 includes an advanced, Supersonic Wave Filter system that prevents dust from collecting on the sensor and degrading photo quality.

"Panasonic's advanced digital imaging technologies, including Optical Image Stabilization and Intelligent ISO control settings, are helping LUMIX compact digital cameras make a name for themselves in this industry, "said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "Now, we expand our SLR line with the LUMIX DMC-L10, which is especially designed for the consumer who is familiar with compact digital cameras, but also wants to further experience the enjoyment of digital SLR photography.

The DMC-L10 is Panasonic's first digital SLR with Face Detection, which will focus, set auto exposure and can detect up to 15 human faces simultaneously, capturing the subjects clearly and brightly. Combining Face Detection with Panasonic's Intelligent ISO Control settings, which measures the movement of the subject and sets the ISO level accordingly, helps give consumers crisp, blur-free images.

The Live View LCD lets users check the image on the camera after making exposure compensation adjustments, but before taking the shot. The LCD also features an Intelligent LCD function that offers an automatic brightness level control function, making the screen visible regardless of a bright sunlit or dark environment. In addition, the DMC-L10 adopts advanced hybrid-type AF system, which gives users the option to choose either the phase difference AF system or the contrast AF to suit the preferred shooting style. While in manual mode, the user can enlarge part of the subject on LCD and also freely move the magnified area for easy framing.

A common concern among digital SLR camera users is the potential of dust entering the camera's body when adjusting interchangeable lenses. To combat this, Panasonic has equipped the DMC-L10 with a Supersonic Wave Filter system that uses supersonic vibrations to shake off dust clinging to the sensor, which also simplifies the maintenance process.

The DMC-L10 incorporates a variety of functions that build a bridge for those transitioning from a compact digital camera to a digital SLR, helping them to take high-quality digital photos. For instance, the Mode Dial on top of the camera provides easy access to the most frequently used settings including Auto mode, each P/A/S/M mode, and five scene modes (Portrait, Scenery, Macro, Sports and Night Portrait) and one custom mode that can be set per the user's preference.

The DMC-L10 comes equipped with a LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens, which has a focal length from 14mm to 50mm, and offers a more compact and light-weight body than its predecessor (LEICA D VARIO-ELMARIT 14-50mm/ F2.8 -3.5 ASPH).


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