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Thursday, August 23, 2007

Olympus Introduces Sleek New 790 SW

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Olympus Stylus 790 SWCENTER VALLEY, Pa., August 23, 2007 - Olympus today introduces the Stylus 790 SW, the newest addition to its stylish and durable Stylus SW line of digital compact cameras. Available in five stunning colors (orange, blue, lime, black and silver), the shockproof, waterproof, freezeproof and dustproof camera captures amazing images in any situation - whether it is a day of fun at the beach, an action-packed snorkel adventure, a family ski trip or a night out with friends.

The camera's good looks, smooth design and rugged exterior contain an array of innovative features and technologies that ensure sharp, vibrant images in any environment. These signature features include:

Face Detection Technology tracks faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) for sharp, brilliant portrait pictures. Even if your subjects are moving, the camera continuously tracks your subjects' faces without having to press the shutter button;

Shadow Adjustment Technology enables users to preview and capture their images as they see them with their naked eye. Shadow Adjustment compensates for difficult lighting situations, increasing the detail in highlights and shadows, to produce more balanced photos;

2.5-inch HyperCrystal LCD screen features anti-glare technology that improves visibility in bright sunlight and a wider viewing angle (176 degrees in every direction) for easier composing and sharing of images with others; and

TruePic III Image Processor reduces graininess in images to deliver sharper, more vivid photos even at high ISO settings.

"The Stylus 790 SW offers the performance and durability that consumers have come to trust from the Stylus SW family with a sleek new look and innovative feature set," said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. "Face Detection and Shadow Adjustment Technology ensure effortlessly sharp, bright images anytime, anywhere. The rugged, waterproof body design makes it the ideal camera for active lifestyles and a must-have for vacations and outdoor (or underwater) adventures."

Worry-Free Shockproof Design
Built with durable materials and shock-absorption technology that minimizes the impact delivered to the lens and circuitry when dropped, the Stylus 790 SW offers superior durability in a point-and-shoot digital camera.

Takes Pictures Underwater
By combining a light-weight, aluminum exterior with rubber gaskets and O-rings to seal the interior from the elements, Olympus delivers a slim body design that performs as well under water (down to 10 feet / 3 meters below the surface) as it does on land. The inclusion of four preset underwater scene modes makes the Stylus 790 SW the perfect camera for the pool, waterpark or snorkeling in the ocean. The Stylus 790 SW also features a water-repellant lens coating to prevent water droplets from forming on the lens so you get crystal-clear shots no matter how wet the shooting environment.

Freezeproof for Winter Fun
You can take the cold, so why shouldn't your camera? Unlike other point-and-shoot cameras, the Stylus 790 SW still performs when the temperature dips below freezing (14 degrees Fahrenheit; -10 degrees Celsius) so this camera is ready to hit the slopes.


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