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Tuesday, October 16, 2007

Olympus Delivers E-3 Digital SLR

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Swivel Live View LCD: What You See Is What You Get
Olympus Live View empowers users to easily compose their subjects live on the LCD and see precisely how the settings they select impact the image before the shutter is released and the image is captured. By altering settings like white balance and exposure, and visually confirming how these changes affect the final image, this real-time monitoring offers a level of versatility and creative control that cannot be achieved by other digital SLR cameras that only offer an optical viewfinder.

The E-3's 100 percent accurate swivel Live View HyperCrystal™ LCD can be rotated freely so photographers can compose with the camera held overhead or down low, enabling them to take shots from angles impossible until now without feeling like a contortionist. Because Live View enables an E-3 photographer to communicate face-to-face with subjects and still have everything in the frame with the camera body out of the way, an encouraging smile or wink of the eye can be used with a shy or nervous subject to get the desired results.

Live View provides an advantage for everyone who enjoys taking extreme close up macro shots, when composing on an optical viewfinder may be awkward, because it provides a magnification of the subject right on the LCD by a factor of 5, 7 or 10 times for sharp, pinpoint focus. The E-3 will also enable photographers to see over barriers because its swiveling LCD panel keeps subjects in view even with the camera held overhead.

The bright 2.5-inch adjustable LCD displays 230,000 pixels in vivid color and includes HyperCrystal™ technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 170 degrees, which ensures images can be composed from even the most obscure angles. The 2.5 inch LCD makes viewing icons and text on the camera's menu a squint-free process.

Reliability: Built for Adventure
The E-3 employs a large, easy-to-see optical viewfinder with 1.15x magnification and 100 percent accuracy. Photographers can rely on the E-3 to capture exactly what they compose through the optical viewfinder, so they aren't disappointed when viewing images back at the computer. This optical viewfinder also both reduces eyestrain and makes manual focusing easier.

Olympus' proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology physically vibrates to remove dust and other particles from the front of the image sensor, and captures the debris on a special adhesive membrane every time you turn on the camera. It can even remove dust attached by intermolecular force that cannot be removed by physical vibration or by discharging static electricity. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside.

The E-3 is the ideal combination of strength and mass, and was built with a new casting technology to create a stronger magnesium chassis for greater durability. The camera is also sealed to make it splash-proof and dust-proof, and when used with Pro lenses it is sealed from the elements to perform in the most rugged conditions. Its classic penta-mirror design is portable enough to comfortably shoot with all day, and measures 5.59 inches (142mm) by 4.56 inches (116mm) by 2.93 inches (74.5mm), excluding protrusions, and weighs 28.2 ounces (800 grams) body only. Photographers will experience unparalleled ease of use - from menus that make sense and buttons on the body that are easy to understand and operate for total manual control, to customizable settings for every imaginable situation. Moreover, the camera's durable shutter mechanism is rated up to 150,000 cycles, so it will withstand heavy day-to-day use.



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