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Thursday, August 23, 2007

Olympus Announces 18x Optical Zoom SP-560 UZ

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Olympus SP-560 UZCENTER VALLEY, Pa., August 23, 2007 - Olympus introduces the new SP-560 Ultra Zoom digital camera, the all-in-one solution for consumers looking for power and versatility for any shooting situation. The compact SP-560 UZ blends ease-of-use with an industry-leading focal range (27mm wide-angle to 18x optical zoom), an 8-megapixel image sensor and the latest technologies to deliver superior image quality and performance.

These new innovative technologies include:

Face Detection Technology: tracks faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) for sharp, brilliant portrait pictures. Even if your subjects are moving, the camera continuously tracks your subjects' faces without having to press the shutter button;

Shadow Adjustment Technology: allows users to preview and capture their images as they see them with their naked eye. Shadow Adjustment compensates for difficult lighting situations, increasing the detail in highlights and shadows, to produce more balanced photos;

TruePic III™ Image Processor: reduces graininess in images to deliver sharper, more vivid photos even at high ISO settings;

Perfect Shot Preview: enables users to preview and select various photographic effects on the LCD screen before snapping the shot; and

Dual Image Stabilization: combines the benefits of Sensor-Shift Image Stabilization and Digital Image Stabilization to ensure beautiful, blur-free images in any situation.

"The SP-560 UZ can capture more with one lens than most other cameras capture with two or three lenses," said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. "This versatile compact camera will literally expand your photographic horizons, allowing you to capture everything from sweeping landscapes to the intricate details of a wildflower. Robust features such as Dual Image Stabilization and a variety of new technologies will appeal to everyone from photo enthusiasts looking for more creative control to first-time users looking for an easy-to-use point and shoot camera."

Amazing Focal Length Far and Wide
The key component to quality imaging is precision optics, and the SP-560 UZ delivers. This camera's versatile yet compact 18x super telephoto zoom gets users close to the action. At the same time, the wide-angle (27mm) lens captures more in each frame. Its super-macro capabilities capture the subtlest details from as close as one centimeter. The compact lens construction combines high-refractive, aspherical and extra-dispersion (ED) lens elements to deliver edge-to-edge sharpness and clarity. The bright, F2.8-4.5 lens provides the equivalent of 27-486mm focal length with 100x total seamless zoom (5.6x digital zoom).

Face Detection Technology
Face Detection Technology tracks faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) for sharp, brilliant portrait pictures.


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