Nikon Launches The D40x-A 10.2-Megapixel Version of Its Small, Easy-To-Use D-SLR
MELVILLE, NY, MARCH 5, 2007 - Nikon today introduced the new D40x digital SLR camera that is designed to allow users take spectacular photographs with very high-resolution at the touch of a button. The D40x maintains the same compact size, portability and ease-of-use as its already successful sister camera, the D40, and adds features like higher 10.2 megapixel resolution, faster continuous shooting capability and wider ISO sensitivity.
Digital SLR cameras are the tool of choice among the majority of professional photographers but some people have found them to be complex or bulky. With the D40x, consumers don't have to sacrifice the quality of their pictures anymore. The D40x inherits many advanced technologies from Nikon's professional models, but was designed specifically to make taking outstanding pictures easy and fun for everyone.
"The D40 has become a runaway success for Nikon because it effectively addresses so many of the concerns shared by those who take pictures to preserve family memories and for all-around fun. The D40 and the new D40x eliminate common annoyances such as shutter lag and inaccurate viewfinders, while answering our customers' needs for superb image quality, fast handling, compactness and, most important of all, simplicity. Now with the D40x, anyone has the choice of higher resolution so they can do even more with their pictures," said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. "Whether people want to make poster-sized prints or make special enlargements from a smaller (cropped) area of a picture, the D40x can produce images that have superb clarity, outstanding detail and vibrant colors. Even regular 4x6 inch prints, and pictures reduced in size for e-mailing, are visibly better when captured with a more capable camera".
The Nikon D40x is able to capture special moments instantly, virtually eliminating the frustrations of shutter delay typically associated with point-and-shoot digital cameras. The D40x powers-up in a near-instant 0.18 second and can shoot up to 3 pictures per second, non-stop for up to 100 shots. With such great speed, you'll never need to wait for the camera to get ready for the next shot. The camera reacts instantly when the shutter button is pressed ensuring you never miss a special moment. The images are immediately recorded to the camera's SD memory card.
The D40x's 10.2-effective megapixel CCD imaging sensor is complimented by Nikon's exclusive 3D Color Matrix Metering II and an improved Nikon Image Processing Engine that together ensure breathtaking picture quality with analyzed exposure, refined details and natural, accurately rendered colors.
The increased image sensor capacity of the D40x isn't its only advantage. In addition to shooting three consecutive shots per second (versus 2.5 pictures per second with the D40), the D40x also features design efficiencies that allows up to 520** images per charge) and wider ISO sensitivity of 100-1600, plus HI-1 (200-1600 plus HI-1 for the D40).
The back of the D40x is dominated by a refreshingly large and bright 2.5-inch color LCD screen that displays everything from menu options, pictures in playback mode and Nikon's new visually-intuitive information display system that presents camera and shooting information in a user-friendly, graphically represented way. The camera also features a built-in help menu that can be accessed at the touch of a button and new Assist Images that help you select appropriate settings for many camera features by displaying a sample image typical of that setting.