New Canon ZR Series Entry Level Camcorders
LAKE SUCCESS, N.Y., January 5, 2007 (CES Booth #12606) - Canon recognizes that whether they are shooting a 50th anniversary party, baby's first steps, or a trip around the world, camcorder users are looking to capture the movement and visual images, resulting in memories that are inherent in every important life stage. To help anyone become an instant expert, Canon has introduced three new models in its entry-level ZR series camcorders: the ZR850, ZR830, and ZR800 Mini-DV Camcorders. These camcorders provide powerful technology for capturing the most outstanding videos and photos with an array of smart new features that ensure the easiest, most enjoyable user experience. In fact, as Canon has long been regarded as an expert in optical lens design and production, all ZR series camcorders will feature 35x optical zoom - Canon's longest zoom ever.
"For those users looking for a no-nonsense camcorder, Canon has a camcorder that meets their needs," says Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "Not only do the Canon 2007 ZR series camcorders create incredible images, but they are also affordable and easy to use."
Canon's ZR camcorder line offers the ideal solution for consumers who may just be getting started with their first camcorder and are looking for the simplest, most accessible device that delivers great results. The new ZR models feature a joystick in the main panel display that makes it easier than ever to record, play back and navigate the menu options. The Easy Mode automatically optimizes most of the camcorder's settings, while the preset scene modes make it easy to shoot common scenes, including sunsets, fireworks, or a day at the beach.
The 2.7 inch widescreen LCD (112,000 pixels) allows users to easily compose shots that can be shown on a widescreen TV. The new ZR series Mini-DV camcorders will offer a .35 inch color viewfinder which allows users to view and record live scenes in Widescreen HR (high resolution) with a 16:9 aspect ratio - the same aspect ratio of today's popular widescreen television sets. The new models are powered by Canon's DIGIC DV image processor. The DIGIC DV technology processes video information separately from photo information in order to always reproduce accurate, clear colors for both mediums. It also dynamically widens the range of colors in video and photos.Go the Distance - Smoothly