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Thursday, February 22, 2007

Fujifilm Showcases Multiple Imaging Solutions for Retailers, Professionals, Businesses and Consumers

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Valhalla, NY, February 22, 2007 - FUJIFILM U.S.A., Inc., is featuring a broad spectrum of imaging technologies and products at the PMA 2007 Annual Convention and Trade Show under the banner, "Fujifilm. Expand the World of Imaging." The tagline emphasizes Fujifilm's role in identifying and creating innovative imaging products and services that bring value to both businesses and consumers.

"The product and service mix we are exhibiting at PMA this year truly displays the ongoing investment Fujifilm is making in imaging technologies - and in identifying unique solutions to address the challenges our customers face in this changing marketplace," said Taizo Mori, president and chief executive officer, FUJIFILM U.S.A., Inc. "From the rich new technology features in our digital cameras, to our proprietary Image Intelligence technologies, to the variety of printing solutions that promote print-at-retail, Fujifilm remains committed to helping our customers - and consumers - make better pictures." All of these efforts demonstrate Fujifilm's continued commitment to preserving the culture of photography.

"As one of the imaging industry's leaders, we have always been focused on listening to our customers and delivering the best combination of products and services to meet their individual needs," said Mori. "Under our new ‘Expanding Frontier Solutions' effort, which is built from the foundation established by our Frontier digital lab systems, Fujifilm will continue to expand imaging solutions to meet the variety of our customer's digital printing and output needs."

At PMA 2007, Fujifilm unveils new consumer digital cameras, new professional film, a new One-Time-Use Camera, and the latest advances in the award-winning Fujifilm Frontier line of printing solutions.

Expanding the World of Picture Taking

FinePix Digital Cameras

PMA 2007 showcases Fujifilm's full line of award-winning FinePix professional and consumer digital cameras. Featured will be three new consumer models, the FinePix A820, the FinePix A900, and the FinePix S700. The eight-MegaPixel FinePix A820 and nine-MegaPixel FinePix A900 both incorporate Fujifilm's Super CCD sensor technology with a Fujinon 4x optical zoom lens and ISO levels of up to 800.

The seven-MegaPixel, SLR-styled FinePix S700 features a powerful 10x optical zoom, ‘i-Flash' Intelligent Flash, a 2.5" LCD with an electronic view finder (EVF), ISO levels of up to 1600 at full resolution and 14 pre-programmed scene modes.

All three models feature Fujifilm's Picture Stabilization technology and a versatile xD/SD Media Compatible Slot that accepts both xD-Picture Cards™ and Secure Digital™ (SD) media cards, providing photographers with greater flexibility and more storage options.

The recently announced FinePix S5 Pro DSLR will also be highlighted. In addition, Fujifilm will demonstrate its "Face Detection Technology," which can be found in the FinePix F40fd and FinePix Z5fd digital cameras.

One-Time-Use Cameras and Professional Film

The new QuickSnap 1000 features an enhanced shutter speed of 1/200 second which, when combined with its 1000-speed Fujicolor film, makes it an excellent choice for capturing fast action shots, as well as great everyday pictures. It is available in Flash and Colors (red, blue, purple) versions.


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