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Thursday, January 6, 2011

Casio TRYX

Built with distinctive, variable frame design

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today unveiled TRYX®, a revolutionary new camera that will allow consumers to stand out and be noticed. Strikingly different than any other camera on the market today, TRYX impresses with a distinctive, variable frame design which knows no bounds. With TRYX, consumers can do more and be prepared to capture their photographic lives in ways they were never able to before.

“TRYX truly is a remarkable camera and its announcement is a defining moment for Casio,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Unlike anything the industry has ever seen, TRYX brings unparalleled innovation and versatility straight to consumers’ hands with a radical new design. This is a camera which was designed specifically to meet the needs of the creative and connected consumer, looking for a unique digital imaging experience and a camera to compliment their lifestyle and personality.”

Tricked-Out Design
Thanks to its super thin (.59-inches thick), variable frame design, TRYX can adapt to fit the user’s preferred shooting style or to help them capture an image from just about any angle or in any environment. Users can hold the camera horizontally, in a traditional point-and-shoot style to capture still images or flip out the rotating, three-inch, touch-screen LCD and swivel the body to experience countless other positions. The frame rotates 360-degrees and can be adjusted so that the body can act as a tripod, allowing TRYX to stand on its own, or the LCD screen can be rotated up to 270-degrees so that users can perfect their own self portrait and see themselves in the frame. Users can even flip out and rotate the body so that the camera can hang from a hook, doorknob or other surface. The Casio TRYX’s body can also be adjusted so that users can record full-HD, 1080p video (30fps) with the traditional feel of a dedicated camcorder, either in a left‑ or right-handed grip or use it vertically, like a pocket camcorder.

High-Speed and High-Performance
In addition to its good looks, the Casio TRYX also boasts an equally impressive feature set. At the heart of the camera is a 12.1 megapixel back-illuminated CMOS sensor which will help capture stunning images thanks to its enhanced sensitivity and low-light performance. The TRYX’s CMOS sensor is also coupled with dual core processors as well as Casio’s state‑of‑the‑art EXILIM® ENGINE HS, which add significant processing speed and enhance the overall imaging experience. Together, they power many of the camera’s unique creative functions, including High Dynamic Range (HDR) imaging, High-Speed SR Zoom, and slow‑motion video.


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