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Monday, August 20, 2007

Canon U.S.A.'s New PowerShot G9 Camera Combines Creative Control With Compact Convenience

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LAKE SUCCESS, N.Y., August 20, 2007 - Canon U.S.A., Inc. announced today that its acclaimed G-series has a new top-of-the line model - the PowerShot G9 digital camera. The PowerShot G9 digital camera offers serious shooters and value-minded professionals a feature-packed camera with many of the advanced photographic capabilities of a high-end Digital SLR camera, in a lightweight, compact package at an affordable price.

The PowerShot G9 digital camera features the same matte black, retro-hip design that G-series fans have come to appreciate, with a simplified control layout that is versatile yet easy to understand. This camera is loaded with Canon's latest and most advanced technologies, while raising the bar with the addition of RAW Mode, usually reserved for larger and more expensive SLR cameras. Advanced photographers also have the option of using RAW+JPEG simultaneous capture functionality, giving photographers the best of both worlds - JPEGs for immediate use and RAW images for faithful image reproduction, and extensive, non-destructive image editing capability.

The PowerShot G9 digital camera features class-leading 12.1-megapixel resolution for stunning, deeply detailed images that allow enlargements up to poster size with cropping. A 6x optical zoom lens brings the photographer right into the action, and by incorporating Canon's Optical Image Stabilizer (OIS), excellent-quality images are assured in situations prone to camera shake and image blurring. So, whether you are shooting outdoors at dusk or inside without a flash, camera shake is detected and effectively canceled. Photographers will find it quick and easy to review and compare photos for printing with Canon's Image Inspection Tool. And, because Image Inspection is now linked with Advanced Face Detection technology, they can save considerable time while reviewing, because the main subject is automatically detected and enlarged, eliminating the need to zoom and scroll manually, while at the same time making it simple to determine if facial expressions are pleasing before moving on to the next photo.

"The PowerShot G9 digital camera brings our highest levels of performance and usability to the G-series," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "By combining RAW Mode with our other key technologies in this camera, we're providing a high-performing and affordable option to advanced photo enthusiasts who want the creative power of a Digital SLR in a smaller body form."

The PowerShot G9 digital camera comes equipped with 23 shooting modes, allowing for a myriad of different photo preferences and conditions including Automatic, Manual, Shutter-speed-Priority, Aperture-Priority, and two Custom modes as well as special scene modes such as Portrait, Landscape, Night Scene, Sports, Indoor, Beach and Snow, offering users Digital SLR-like capability in a compact digital camera. The PowerShot G9 also features Canon's powerful DIGIC III Image Processor, delivering superior image quality, ultra-responsive performance, extended battery life and advanced Face Detection technology, so users can be confident that the face they want, is the face that they capture. And, with a new large, three-inch PureColor LCD II screen and easy-to-access ISO and manual mode dials, customized shooting, reviewing and menu adjustments are especially convenient. The PowerShot G9 digital camera is also compatible with optional high-quality Canon wide-angle, telephoto and macro supplementary lenses, as well as EOS Speedlite flashes and a waterproof case rated to a depth of 40 meters/130 feet, giving photographers more robust photographic capabilities that are in line with professional and expensive SLRs.

True to Canon's industry leadership position, the PowerShot G9 digital camera gives consumers interested in the ease of a compact camera many of the technological advancements that are the result of Canon's 70-year heritage as an imaging innovator, differentiating it from competitive products.


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