Canon U.S.A. Releases New Line-Leading 21.1-Megapixel, Full-Frame EOS-1Ds Mark III Digital SLR
LAKE SUCCESS, N.Y., August 20, 2007 - The new 21.1-megapixel, full-frame Canon EOS-1Ds Mark III Digital SLR camera brings the power of Canon U.S.A., Inc.'s professional imaging excellence and innovation into sharper focus than ever before. While Canon's EOS-1D series has dominated the 35mm-based professional Digital SLR market for the past six years, the new EOS-1Ds Mark III Digital SLR takes Canon's pro-digital prowess into and the realm of high-fashion and commercial photo studios where bulkier, medium-format cameras previously reigned.
The Canon EOS-1Ds Mark III's compact, lighter-weight magnesium alloy body is rugged and versatile enough to take out of the studio and into the field. The camera's fast, five-frame-per-second (fps) shooting rate for bursts of up to 56 Large/Fine (21-megapixel) JPEGS or 12 RAW images is unmatched in its class, making it the ideal instrument for capturing the fluid motion and free-flowing lines of location-based fashion photography as well as a wide range of other professional photographic applications.
The Canon EOS-1Ds Mark III professional digital single lens reflex camera is scheduled to begin shipping in November and will have an estimated selling price of $7,999â (the same price as its predecessor, the 16.7 megapixel EOS-1Ds Mark II).
"The EOS-1Ds Mark III Digital SLR camera is a prime example of the EOS philosophy and Canon's ongoing commitment to providing photo professionals with the tools they need to create the finest quality images," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "To continue our legacy, we must provide not only the right professional tools, but also the finest photo tools for the job and do so consistently, whether we are presenting this exemplary EOS-1Ds Mark III SLR camera, or any one of the many fine specialty lenses, flashes and accessories that populate the EOS professional photo system."
Developed and manufactured by Canon specifically for the EOS-1Ds Mark III Digital SLR, the camera's new full-size 36 x 24 mm CMOS image sensor offers the highest resolution in its class, and is comprised of approximately 21.1 million effective pixels (5632 x 3750) set at a pitch of 6.4 microns. The user can select any one of six recording formats ranging from 21.0 megapixels in Large JPEG or RAW format, 16.6 or 11.0 megapixels in the two medium JPEG sizes, or 5.2 megapixels in the small JPEG or "sRAW" formats. In any JPEG format, the user can set one of ten compression rates for each image size. In sRAW mode, the number of pixels is reduced to one-fourth that of a standard RAW image and the file size is cut in half, while retaining all of the flexibility and creative possibilities associated with full-size, traditional RAW images.
Dual "DIGIC III" Image Processors
Fulfilling the ultra-low noise, ultra-high image quality promise of the EOS-1Ds Mark III Digital SLR camera requires handling the enormous signal processing requirements of the camera's 21-megapixel resolution and top continuous shooting speed of five fps. To accomplish this, Canon has incorporated two identical DIGIC III imaging engines into the camera for parallel (and hence, faster) signal processing. The CMOS sensor reads out to the dual "DIGIC III" processors simultaneously in eight channels. DIGIC III is the next generation of Canon's proprietary image processing engine. This technology ensures the fine details and natural colors of images are optimally recorded and, as an added bonus, is responsible for the EOS-1Ds Mark III SLR's high-speed performance, faster signal processing and more efficient energy consumption.
Adding to the improved virtuosity of the images captured by the EOS-1Ds Mark III Digital SLR camera is the camera's 14-bit Analog-to-Digital (A/D) conversion process. Able to recognize 16,384 colors per channel (four times the number of colors recognized by the EOS-1Ds Mark II Digital SLR camera's 12-bit conversion capability), this line-leading model is able to produce images with finer and more accurate gradations of tones and colors. Additionally, given the significantly larger image file sizes created by the EOS-1Ds Mark III Digital SLR camera, Canon has provided compatibility with the new Ultra Direct Memory Access (UDMA) compact flash memory card specification, which enables ultra-high-speed data transfer to the card. Utilizing a UDMA compliant card doubles the data transfer speed compared to a conventional memory card, putting the new EOS-1Ds Mark III on par with the 10.1-megapixel EOS-1D Mark III camera, even though the pixel count of this new model is more than twice as large.