Canon Introduces The New EOS 50D D-SLR
Canon’s New DIGIC 4 Image Processor Fuels the 15.1 Megapixel Resolution, Expanded ISO Range and Enhanced Noise Reduction of the New EOS 50D Digital SLR
A significant upgrade to the Canon EOS 50D camera is its large, clear 3.0-inch Clear View LCD screen which features 920,000 dot/VGA resolution, four times the pixel count of the EOS 40D camera's screen, for better clarity and color. To help show off those fantastic shots, the EOS 50D camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV. The EOS 50D recognizes the needs of today's photographers, and the faster processing speed of the DIGIC 4 processor helps support UDMA cards for faster writing of image files.
The camera is also equipped with a high-performance viewfinder featuring 0.95x magnification and the same high-performance Autofocus (AF) system as the EOS 40D camera with nine cross-type sensors for accurate target subject acquisition with lenses possessing maximum apertures of f/5.6 or faster and a high-precision diagonal center cross-type AF point that's effective with f/2.8 and faster lenses, helping photographers ensure better focus of their targets. The AF Microadjustment feature, originally introduced last year with the Canon EOS-1D Mark III professional digital SLR camera, has also been added to the EOS 50D for maximum control over focusing precision.
Canon Gets Creative For Advancing Amateurs
Canon is taking steps to give advanced amateurs more flexibility with a new "CA" Creative Full Auto setting on the EOS 50D Digital SLR camera's mode dial. This new setting goes a step beyond Full Auto, by allowing users to make adjustments before shooting while still in an Automatic mode, without needing to know the meaning of technical terms such as aperture, shutter speed, etc. In this mode, the camera menu on the back screen spells out options in common language for average photo enthusiasts, allowing them to "blur the background" or "lighten or darken the image." These easy-to-comprehend image options will help amateur photographers improve the shots they are capable of taking, while helping them learn new techniques. When in the new CA mode, users will be able to adjust flash settings, brighten or darken images, blur the background, set the camera's drive mode, and select a picture style directly on the camera's LCD screen.
Better Live View
For photographers who prefer to frame their shots using the camera's 3.0-inch Clear View LCD screen, Canon has improved the Live View function of the EOS 50D Digital SLR camera to include "Quick Mode AF," "Live Mode AF," and "Face Detection Live Mode AF" that detects up to 35 individual forward-looking faces for better focus and clarity when taking group or portrait shots. The camera's Quick Mode AF setting flips the mirror down and carries out regular phase-detection autofocus, while the Live Mode AF and Face Detection Live Mode AF use the camera's CMOS image sensor for contrast detection autofocus. Two detailed grid displays have also been added to Live View shooting as optional settings for easier composition.